It's nothing more than spreadsheet marketing. If you water down your message to optimize it for clicks, you lose your soul. The emotion and the belief has to be there. It can't just be somebody looking at email click-rates all day.

If I'm going to get fired for anything, it's worth it for an orchestral tribute to Biggie in Paris. When your ideas are big enough and bold enough [...] that you're willing to take a reputational risk, that's when you're onto something.

Pinterest takes me under an hour a week, and gives my content a longer shelf life. The average lifespan of a post on Instagram is 24 hours at best. The average lifespan of one pin on Pinterest is four months.

Everyone hates advertising, but they're okay being sold to. The best ads are ones we can't measure because they're shared in a group chat with friends.