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Welcome to Marketing Against the Grain

You're in. You just joined the marketing newsletter that actually makes sense.

 

What you'll get three times a week:

Real marketing strategies from the leaders actually driving growth. We'll challenge the hype, call out what's working, and give you systems you can use immediately.

Every week we send you:

  • Expert interviews – Conversations with marketing leaders revealing what's actually working
  • Inside access – HubSpot case studies and experiments from our own team
  • Industry insights – The best campaigns, tactics, and trends worth stealing

Want more? Listen to the Marketing Against the Grain podcast where Kipp Bodnar and Kieran Flanagan break down marketing trends, test new strategies, and share what's working in real time.

 

Start here: Get the 2026 State of Marketing Report

We surveyed 1,500+ marketing leaders to find out what's working in 2026. Here's your exclusive access to the data, trends, and playbooks before your first newsletter arrives.

What's inside:

  • AI's impact on brand strategy
  • The return of brand-led marketing
  • Top channels by ROI
  • Optimizing for AI search 
  • 2026 budget priorities and winning tactics

Insights from leaders at a16z, Asana, Graphite, HubSpot, and more.

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