Email Still Has the Highest ROI. Subscribe to Learn How to Actually Capture It.

Email is still the highest ROI channel out there, but most campaigns fall flat. We put together a complete guide to building, optimizing, and measuring high-performance email campaigns so you can stop guessing and start converting. Subscribe to Marketing Against the Grain to get instant access.

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Unlock the Complete Guide to High-Performance Email Campaigns

This isn't a generic email tips list. It's a full playbook covering the frameworks, AI-powered strategies, and measurement tactics that top marketers use to drive real results. Learn how to build smarter sequences, improve engagement, and track what's actually working. Subscribe to the newsletter to get instant access!

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It's nothing more than spreadsheet marketing. If you water down your message to optimize it for clicks, you lose your soul. The emotion and the belief has to be there. It can't just be somebody looking at email click-rates all day.

Brendan Lewis

EVP of Global Communications

Oatly
If I'm going to get fired for anything, it's worth it for an orchestral tribute to Biggie in Paris. When your ideas are big enough and bold enough [...] that you're willing to take a reputational risk, that's when you're onto something.

Ron Goldenberg

VP of International Marketing & Innovation

BSE Global (Brooklyn Nets)
Pinterest takes me under an hour a week, and gives my content a longer shelf life. The average lifespan of a post on Instagram is 24 hours at best. The average lifespan of one pin on Pinterest is four months.

Jenna Kutcher

Host of Goal Digger
Everyone hates advertising, but they're okay being sold to. The best ads are ones we can't measure because they're shared in a group chat with friends.

Hassan S. Ali

Creative Director of Brand

Hootsuite