Imagine selling 3k units of product — on day one. When going viral is your starting point, what comes next?
Oren John sat down with London, CEO of Kickback, a company that makes audio hardware like CD players and turntables in retro-cool designs. The problem: Kickback wasn’t reaching new audiences or showing up in the right conversations.
Here’s how they amplified Kickback’s marketing strategy:
Fix Your Funnel
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You might be sitting on a content goldmine. London didn’t need to create more content; he needed to repurpose it. Clipping, reformatting, and redistributing existing content across more channels was the breakthrough he was looking for.
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Virality isn’t a strategy. It’s a liability. Kickback’s business model was built on going viral. But virality doesn’t have predictable outcomes — it’s either feast or famine — so Oren and John hatched a plan to build a consistent pipeline.
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If you’re not investing in AEO, you’re behind. Kickback had decent visibility in LLM search engines, but decent isn’t building your funnel. If you’re not on top of AEO, you’re missing a competitive opportunity.
The whole video is under 20 minutes, and it’s filled with practical examples you can bring to your next marketing sit-down.
