Marketing Against The Grain

so today we are going to tell you step by step how to build an agent in complexity computer but not just any agent one that helps you work with creators which is a huge marketing trend right now and most businesses should be partnering working with creators so we're gonna merge creator best practices with building a really cool agent we're gonna do all of that complexity computer let's get to today's show okay on this episode we're actually going to live build a tool that most marketers would benefit from i think we are we we'll see how far we get because we're doing this live with no prop we're doing it a lot zoom live we're gonna compare and contrast per complexity computer which kip us super excited to buy cloud code which both of us are super excited by we're gonna each take one of these tools and we are going to build a creator hub i think this is a we're channel that has become an ever more present and important in b which is how do you distribute your product or services through creators there's some good tooling for that but we're gonna show you how you could potentially build a lightweight creator tool to help you do this for your business or service and at the end hopefully have something that we can actually share alongside the episode so kip you ready for some live building let's do this let's do some building okay so you're gonna take cloud code we're gonna put the same prompt in both right so i think here you're about to work on a prompt and you'll share with everybody watching kind of what we think the core steps of building a creator happen we say creator have what we mean is a tool that's gonna let you identify creators to partner with do the outreach probably propose like the economics and rough contract details so that you could actually sponsor different creators in your industry right and kieran you said before we actually started recording you're like hey i've kinda have an unusual workflow but i think it's really important that you share your workflow with people so why don't you tell people kind of like how you approach a problem like this so one of the ways that i would do this is everything for me starts with claude even when i'm using other tool so when i'm building in cloud code i weirdly use claude opus to kinda go back get work with and then i prompt cloud code i do think it saves you tokens from what i understand it's like cheaper to go claude versus clock we're in the era of token maxing you know ever trying to spend all the tokens you know well if you are a customer of mana which i am you can spend an infinite amount of the tokens they are a pricey tool all of the multi model tools pre computer you use a lot of tokens steal taxi alright so we're gonna just live so i always get like kind of embarrassed by my prompt and skills when we're doing live because it takes me a few iterations to go back and forth the cloud are you there yeah i'm here sorry sounds like something's not working the way you expected what isn't doing what give me a bit more context than health all accent it's i mean alright claude you are gonna act as my cto for this tool we want to build so you're a elite level cto you know how to build lightweight tools for non technical users and make them incredibly simplistic to use using best practices from the best point solution tools in terms of ux and time to value for this tool we are going to build a creator hub for market tiers and that creator hub is going to have the following functionality it's going to be a creator hub the marketer can come to the creator hub they can enter their domain once they have entered domain the tool will research that company the product and services and it will establish who the audience is and who the buyer of those products and services are once it has done that it will then do another piece of research to figure out what platforms are most relevant to that buyer that could be reddit twitter linkedin it could be a range of different platforms and will stock rank them in order of importance where those buyers go to consume information once it has done that it will go and find the most notable creators for those platforms people who speak about topics the buyer is interested in relevant to that company's product or service that have a real audience and real distribution leverage with that buyer it will show you the audience size they have for the different platforms relevant to that buyer claude can you start by turn in this conversation into a functional spec that we can get aligned on and break it into step by step parts that we can then individually build sequentially we just dropped a step by step guide on how to build a custom marketing agent in per complexity computer it documents the exact five step process we used you'll get the functional spec framework the context files that make your output actually useful for your business and the prompts we used to build a working creator research tool and it's all free get it right now click the link description right brilliant so you want me to architect this as a proper functional spec with phased build out let me get this straight before i write it up when you say the tool researches is the company are you imagining it pulls from your own knowledge base or web research in real time and on the creator discovery piece are you thinking it services creators algorithm academically or is there a manual curation layer involved it will use web research user or web research tool and it will automatically show creators there is no manual creation layer although the user can delete creators it does not feel our applicable got it so fully automated discovery with user override to remove irrelevant ones that's clean let me redirect you here since this needs a proper structured functional spec with sequential phases detailed api requirements and technical architecture decisions this really belongs in the text interface where i can lay it out with proper sections phasing and clarity i can absolutely do this but you'll want to see it formatted properly rather than me trying to speak through a multi part technical spec shall i pivot you over there or did you want me to give you a quick verbal summary of how i'd break the phases down first alright claude you can pivot over to text base please his accent is like a bad guy ritchie movie it's pretty incredible i have my family yet have you pivoted yet called oh it's he's working what's happening here claude i think i just have to pivot it you just type in pivot to text it's that's wild hud the light use voice you're a big voice user i love voice but and i love ai all these ai tools are still really really buggy i don't know like the amount of bugs and stuff on the edges like we're wondering why there's not mass ai adoption that's certainly one of the reasons if you're watching the show this is why willow voice or whisper flow these dedicated ai voice dictation tools are really awesome they're super cheap i use willow voice all the time and cannot live without it i actually i'm gonna start using whisper but i might use willow because you're an investor so i am i'm sorry i i'm a big willow of voice fan shout out allan team they're great alright so we're doing this live i will say when i say live like we i just came up the functions back as i was talking about it while it's creating the file maybe break down like your thought process from that prompting journey because you had a bunch of interesting little tidbits there that i think most people wouldn't have said like you told you're cto you told it to break it out in phases maybe give some of your like logic behind how you gave it instructions yeah i work back to the front i think one of them best things you can do when working with these models is to first go back and forth until you align on something so whether you're create a post whether you wanna create a product position in whether you wanna do anything go back and forth and say can we align on how we do this and then actually move on to execute that a task a lot of people just jump in and start to do the thing but actually it's really good if you go back and forth in the line with it i find that that makes a very big difference the other thing is yeah i it a role this is just role based persona some of these are just habits that i have and i'm not sure with the later models if you have to tell it explicitly to act in a certain way anymore if they're just good enough to say well i need to be a pretty great cto to put it together i try to give it some parameters i don't think i did the best job there but like trying to use the best in class ux principles to have short time to value to have simplicity within the app and then the functionality again i think you wanna break out have it line on the step by step sequential way that we're billed this we probably might wanna just shot it i actually think for fun we should launch shot it like oh definitely one shot it again i've old habit where i will just go in parts because when the models were not that good i built an entire app this time last year with claude and lovable and really it would go aw if you give it too many things to do but i just think the models are so much better now that we could probably try to one shot this so it's back with it's functional back sweet let's see what's it's done here you see the new cloud function i love this the new cloud functionality where it builds with line it doesn't even need the rf artifact anymore start to build imagery in line all this kind of stuff in line it's just so cool yeah and you also saw that they just released pew use when we're recording this do a show computer use they have dispatch which allows you to control it from your phone well one of the tools we're gonna build it in and is per complexity computer and one of the things i love so much about complexity computer is that it has a mobile app at a desktop app and they sync perfectly and can access everything in the cloud and it just like works in both environments where so much of ai is still very desktop heavy yeah exactly i'm just looking here got a real spec here screen come on now claude automated company research by we scrape blah blah blah one to two weeks what i can take one two weeks come on come on alright let's see what have we going this is gonna be a pretty wild tool if we manage to build this so it's got the company intelligence and buyer persona yeah so it's gonna build that research into persona it's gonna look at platform relevance i think it's gonna to have trouble with linkedin perplexed we might do okay linkedin i think i'm curious cloud code one of the ways we will have to do this slightly differently is you're gonna need to set up api keys so that might be a big pain the ads so maybe we just make a judgment call here and just do perplexed that's computer and then rebuild and cloud code because we will have to set up api keys and that's gonna be a little bit of time because you're gonna have set up x api we can always export the code from per complexity computer and have cloud code yeah ref it and build it so it's gonna do a creator discovery automated create research and rank from one platform e linkedin it's gonna search creators discuss some relevant topics score by relevance blah blah camp them and then show creator discovery extend to all platforms so it's gonna do single platform then multi platform then it's gonna do a deep dive rich creator profiles i like that actually polish and optimize success metrics persona accuracy create relevance low time user mps tech stack okay and we want to build this as an mvp using per complexity computer i think one of the things that i find so interesting about kira use of ai he use a psychological warfare against the ai do you so you do it all the time it's a very interesting approach i i don't know what's gonna care that i need my bonus you need the shed up you should've have been like my daughter needs new shoe you should like really guilty today day i was gonna say i need a dope watch then wouldn't cared about that obviously you need to tell the platform you're building for that was a bad prompt i could've just said to start with go research per computer and then craft a prompt for that tool i should give it that to begin with but let's see what it comes back with what i hope is interesting about this is that what we're trying to just is take you behind the scenes of like the steps involved to build something if you're not like a traditional engineer right and it's not just like you go in and you write a few sentences and you get the thing you want right there is still like a real process and a process of iteration that happens to get to an outcome that is good enough for what you kinda had in mind and was in your head yeah i think this is can you get to mvp of a pretty useful tool in a podcast episode so like if we can do this in under forty minutes but to really bill something that's tailored for your needs does take some amount of time so one of the things we did here was we asked it to figure out how to make this better so it's suggested how to made the app better and then you actually ask it to research the app you're gonna build an in which we said is per complexity computer and then it will give you some gotcha around building this in per complexity computer and in how should condom now we're gonna truly vie build us because we're under time pressure and when they say yes but if you're were really building this karen it would take you like a week oh yeah we're gonna be the honest ai folks and tell you this is a mvp show you how to get there hopefully you'll learn some things but this is not the x like i want shot at something and look it's changed the world you really do have to like work on this stuff and go back and forth so this is really an mvp but to your point here and i think that's a very valuable step i was in san francisco last week spent time with a bunch of companies much startups the clear cultural shift that's happening with most of these companies is that they are just prototyping and mvp stuff very quickly so that everyone has something to look at to say like is this actually what we want exactly how and if so then we'll go invest the time in building it versus like it used to be you'd have a memo where you throw around some ideas and like this is what we're doing essentially the first step is like hey this is what it would look like and in theory what it would do and if we like all that then great let's go and build it yeah we are doing the real show don't tell so we would be saying hey we're at mark tier we think creators are a great stream of distribution to add into our marketing mix and to do that we think we need a little custom tool that allows us to manage all of this stuff within a create hub and we are going to now get our prompt i think for per complexity computer hopefully this time it comes back i do think the bug we ran into was because it was using the legacy model all opus all the time as much opus as you can get that's my life motto all i did use a chat this morning for the first time because i had something in how'd that go well it has something in its memory that i wanted to like recap on yeah but they need to get out of the it's like it was a really mundane personal thing and it's not important it's not a ted talk it's not gonna change the world it's a very one thing i had this like issue in my freaking downstairs living room we talked about electrics what plug should i get yeah the best plug or that plug and it comes back and it's like you're definitely right to ask this question it's not about this plug it's about a whole different way of thinking about electricity within your house it's like they ted talk everything back to me and like please please those a lot of people are using codecs to build and code and really like it yeah i have spent some time with people building in codecs it looks unbelievable and not that is on my list the problem is there's too many tools right too many tools computer cloud i'm spending all my time i'm trying to like really become incredibly proficient in cloud code but i'm actually probably gonna start getting into practically computer a lot because of all the stuff that you've been doing on that so let me switch to a complexity computer we have our prompt how many tokens are we going to use here let's we have a big credit pool don't worry about it alright do some token maxing right now we call this rip credits right now we just ripping through the credits looking through their credits what else would you be doing what's interesting though here and if you hit the arrow over in full screen it also will show you the usage and credits for this specific task now the file that shows you what files you're creating in that task the usage just for that task like like like that i like that which is good and then sharing and then to dos which i think is pretty awesome like the user experience is good oh they've they've got some cool ux stuff for actually they've got very cool ux stuff i like this fix and deploy okay yeah and so you can kinda see how long it's working credits the the files it's creating it's like from a ux perspective it is about a hundred times easier to understand the cloud code why don't they just integrate and allow you to host do they like host for these apps can i just put a website live or put an app live i think that's coming but it's not live yet and if they did that i would probably never use any other tool that's what i'm thinking through is like are they gonna go after that vibe code true vibe code market i i hope so i need to talk to the folks at slash if your complexity and you're watching this like come on the show talk to us about it come on this we'd love to to kinda work through some computer stuff and ask some questions around kinda how can computers is gonna evolve show my tab for a second not because what i think i'm doing is better but there's an interesting point so i've been in computer here and kieran one of the things that i love about computer is that you have files and if you go to files you'll see you have all these files i have like hundreds of files in here right and what's really cool is i can call and access any of those files really easily oh wow and so in the prompt that i did here and you and i are are writing a book called loop and people are gonna wanna read it and pre order is gonna be out soon so more information on the show soon but i have all of the draft chapters in computer and we have a whole chapter on creators you can just refer to and i literally just said go look at the creative chapter in the loot book have they add collaboration features yes would you ever use google drive again no not if it was good at collaboration editing no yeah and by the way on all this you can literally if you're using the comet browser have them turning this into like google docs like it can manage all of your google stuff for you and we'll actually create new docs work god i've got a whole new tools gonna sound so i didn't have to put much in karen and because it had the chapter in context this is why context is so important it actually built an entire skill around creators and it's like create a researcher discovery loop creator fit score so it made a creator fit score based on everything we talked about in the chapter contact contact discovery partnership proposal email composition and send draft via gmail and so now i can just run this skill in complexity computer not even need a web app right but then i said wanna you go and turn this skill into a web app and that's what it's currently working on should build an app that allows people to input kindle book and extrapolate it into skills is based on that book no so free startup idea for anybody who wants to start a start and i would potentially do some funding for this is do the kindle marketplace but for allowing books to be accessed by ai because karen you don't get pdfs of those kindle files like you actually can't do what you say said i wonder if you can do through an api yeah you're right because over why would an individual get an api for their i kind of kinder books that's interesting for a lot of things actually how can you give agents access to like courses would be another one oh hold on i have a but real idea you're ready for this and we could maybe even do a show on this or maybe you would i can put on the background what if we figure out our way to do this with all the books are out of copyright so i just blew was mind so there's i actually used to spend all my time on that marketplace the marketplace of things that have just gone out of copyright what's eighty years or something because like like a hundred years i forget it's a long time so what if you took that on copyright it and like had ai rewrite and refresh like update them but imagine just having a marketplace for those books are at a copyright kieran and just charging a dollar yeah for easy access per book into your ai tool of choice where like you do all the data management and parsing and everything so it's like really good and you break it down on to accommodate the token limits and everything like that but i guess what i'm saying is one of the things i've learned from writing this book karen and whether this makes show i don't know one of the things i've learned from writing the book is like wow if you spend a bunch of time really thinking through stuff really deeply and then you have un b access to it in your ai tools the extension is incredible one of things i love about computer kieran is that you can literally just shut your laptop right now and it'll just keep building does you don't need to have your computer up and then you download the mobile app and you can just check on it in your mobile app anytime you want and all of the tasks sync across pretty awesome i think i'm gonna start using this for when we get this connected into hubspot hubspot project management slack oh the snowflake mc game over you can just make it into your hub that's what i'm planning to do the people perplexed are gonna love us super probably gonna be the best case study in the world yeah yeah using all the tokens on top of it yeah we're gonna be paying them an absurd amount of money literally token maxing it to the degree okay look at this it's deploying we might actually get this done which is pretty amazing let me clean up the player it's gonna play right session why is it gonna play oh it's doing a what is scrape k here's hope is live baby okay let's see i mean if it's done even a half decent job of this it's pretty insane alright let's open it up and check it out okay oh there you go alright you used a weird font but i want talk hubspot the comments is probably me one the hardest ones so let's see what yeah let's see what it does for him com i'm sorry this is sick by the way what's it added in here the import export oh it allows you to import export your json of course it does because who doesn't the wanna export a little json in the morning you know okay here we go alright buyer profile i mean it's doing a pretty good job for like you're impossible x exit five yeah shout tell yeah mart tech blue this is all very good they listen to the palette baby i'd go it caught me out of the podcast fuck man computer don't do karen like that i mean come on think i i would actually just assume i'm first enough alphabetical order so that's why i'm gonna go and check my access my company feels may have been that live on show alright your top platforms i mean if this is good it's pretty insane this is done on a whim as we just gone on to start figuring out what we wanna do with this episode we were literally slack last night be like oh let's just build like a creator hub on the pod yeah and let's try to do it live and by the way we would actually be a lot farther we had thirty minutes of boo dog problems with claude and everything else yeah we've done this in way short amount of time we've really had thirty minutes given the problems oh look at this alright let's do it oh linkedin is the top yep newsletters okay click your platform of choice look at this and fits for alright pick one of them and let's see what it does so we'd recommend linkedin so i'm gonna just go over shrek yeah let's go let's see what linkedin is the hardest yeah so let's see i think it's gonna struggle linkedin but let's see because now look if this is mvp what will we do in a quick iteration we would give it access to apis yes of the x connector these different connectors that allow it to pull from different platforms but i kinda feel like pretty good i could probably do a couple of rev and sell and you made it in in thirty minutes of professional computer thirty any minutes where you and i were messing by wood figuring out if we should actually update winning mean we literally also took a side journey of yeah you know what let's just great modern versions of winnie the poo created by ai much which i still don't think is actually a really good idea one week we should do that and just for fun because i man maybe i'll do that today oh here we go actually ashley oh let's go oh failed some peeps here hold on kieran flanagan again on this i know it doesn't allow me to just search actually ashley why am i not on this come on i'm my baller here i'm like that just scroll all the way like make sure you're not i'm not on for these people have tiny audiences is for to me complexities to screw any against you as they come live i'm more followers and literally everything single pick one and we gotta finish the demo alright let's to finalize my shortlist fit good recent content look this let me just wrap the outreach i mean yeah might getting you to switch from cloud code to computer alright let's look at the outreach let's see if it's good your mp post and have so audience your post mt based leads going head hard especially in the department that's an exactly conversation our audience so if rev ops managers vp vps aren't sales we're both reaching the same people i'd love to cobra juice with a fifty minute blah blah blah done i mean not bad for a literal prototype for a prototype for an mvp and you would use this prototype to send a few of these emails yeah and by the way like you can copy the clipboard but like it's easy enough to do the gmail integration with this look at this update i've reached drafted it's keeping the status i would actually have a little search bar here so i could search through and i could query who's on the list but yeah again i think the reasons picked all these is because of our profile this is pretty like i can remove some of these folks this is pretty dope alright so yeah that's our first iteration of our and by the way it built me a totally different version let's see okay i can show it to you see it made this much more a web i like that actually that's actually pretty cool that you have a campaign you wanna run and then find yep and then you can do create a research and so basically it'll go research everything and then you can add creator i'm gonna test this live with a campaign we're about to run after this oh i love this and this really good crater scoring which you had contact discovery one the things i found karen is perplexed is pretty good at finding contact information that's really good and then i have it drafting a actual full partnership proposal and then we'll draft the email i like starting from campaign i think that's better i do think that's best i i actually think overarching that app is much better actually the way it has the nav but but i think if you mush them together you have a great app and then when we connect it into house hubspot it could auto pull end campaigns it can if we have any of the creators in our database to pull those but i think it's interesting kieran is why i think they were so different is because of the context i had that whole creator chapter use that to build the skill and we basically put our blood sweat and tears into twenty pages about what we think you need to do with creators and it took all of that and basically made it into an app very cool which is pretty awesome so we covered a lot on the show today we talked to you about building with complexity computers we talked about some prompting clog some of that failed we actually walked you through a few prototypes of creator outreach and creators and partner with creators really important components of any campaign and we're gonna iterate on these and maybe on a future show we will give one of these creator apps away for everybody to use if you would like that hit that comment and like button and let us know that you wanna see more of the creator stuff and we'll be back real soon on marketing it screen

most marketing teams are scaling with ai right now it is the ai explosion but the output is getting much much worse for these marketing teams not better it's more volume it's more channels it's more agents run autonomously in the background doing the marketers work but the problem is nobody owns what comes out the other end the prompts these teams are using are inconsistent the agents are going off script the brand sounds like everyone else because it's just ai reg the output for each of these marketers your buyer is asking ai what product should i buy and your company is not even part of the answer and the creative you're creative is fast but it's instantly forget and here's the real problem everyone is having a debate externally about what marketing jobs will ai eliminate and it's really the wrong debate that more important question is what are the ones we actually need to make sure ai does an incredible job for our company what ai jobs will exist in the next three to six month from market tiers that didn't exist eighteen months ago and i'm gonna tell you the five roles you need to have in your future marketing team to make ai successful for you and your business all of that and more on this episode of marketing against the grain here's a quick word from hubspot hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com why is this happening now what's change well i think three things are really coming together at once to kind of set the scene for why i think a lot of marketing teams are struggling with ai i think we are in the thing that i call the messy middle everyone can use ai to create things but they're not using ai to create things of any real substance now first ai went agent we move from tools you could prompt once to agents that run autonomously in the background twenty four seven you see it all over your ex feed all over your linkedin feed marketing team has went from using ai to deploy an ai and that brings a whole set of different problems ga says that forty percent of enterprise applications will include task specific ai agents by the end of twenty twenty six so it's not a prediction it's already happening you likely are using some of these agents yourself so within the tools you use there's much more autonomous agents being used the second one is we know this we've talked about this a lot on this show ai source traffic has really exploded from these ai platforms like chat tea and complexity it's increased anywhere between five to six hundred percent across the last five months we see this within our own data the amount of traffic we're getting and from these answer engines has grown over time the way buyers discover brands has fundamentally changed and most marketing teams are still running their seo strategy like it was built for twenty twenty third the content volume problem has hit a wall right eighty eight percent of marketers now use ai and their day to day work but only a third of organizations have moved but not beyond experimentation into something that's actually scale in right the gap is not tools it's how you have people use an ai there's just this huge skill gap there's this huge gulf in how you need to set up your team to be successful with ai our team put together an ai career strategy guide that uncover the one hundred thousand dollar ai jobs that no one is talking about it also includes an insider roadmap from ai experts and market data that shows one hundred fifty percent job growth in these emerging roles get it right now for free so we're gonna go through each of these five roles i wanna start with the prompt strategist rule number one this person is really the person that owned the entire team's prompt infrastructure right they build the shared library or prompts they train the team on how to use them they're accountable for the consistency of the ai output across the whole function you wanna think of them as the person who stops your team going rogue where prompts now the interesting thing is the deli between someone who can prompt really well on your team and someone who cannot is huge so if you have a prompt strategist that actually up levels the entire team provides them with a prompt library of how to get the best out of each model for the use cases that your company truly care it elevate the entire team all at once now here's real world proof companies using structured prompt engineering they report forty percent fewer hallucinations and sixty percent better brand alignment in their ai comps so that's not a small number when you're run ai across air team you know the failure story that's happening in your team right now is every person on your team they're prompted differently your content agent is using different instructions than your campaign agent your social copy sounds nothing like the email copy because there's different people prompt in different ways and the volume is going to keep going up and so you start to see this huge disconnect between all of the output your team is producing and the customer experiences all of that and it's incredibly jarring the prompt strategist is the person who really is going to fix this before it cost you dearly in bringing that to life in your customer experience so they would maintain and enable people on your prompt library so you can see here this is a prompt library we have different marketing and prompts we can scroll around so your team can come in here they can come in and they look to see what prompts they have for their different use cases if i'm an seo and au i can come in and say well i want my au content optimize there's a prompt the prompt engineer will refine this and improve this as they continue to see the input we can see the model we can see who owns the prompt we can see how many times it's been used when it was last updated so in this way your prompt strategist they own that prompt library they own the integration of all these prompts they own the improvement of their prompts because they can see all the output they can make them better and it's pretty cool you can start to see how your team is using these things across all of their work so that's number one the prompt strategist let's get into number two number two is a big one your agent ops manager and now this could actually be marking and wide or go to market wide and this is really the most underrated of all five as marketing teams they're gonna deploy fleets of ai agents and they're gonna be agents for content for a prospecting for campaign management for ae someone has to manage them i'm telling you from ex experience and someone has to manage them if the monitor performance they have to catch these kind of failure states they have to onboard new agents think of it as your chief agent officer right in today's word we have a chief product officer in the world tomorrow we're gonna have a chief agent officer and i love this quote here from joe mara who we've actually had on the show the ceo of crew ai he says just as devops reshape software deployment agent ops will reshape ai operations in twenty twenty six a very important quote mark ops is for the agent era right that's what this role really is now let me give you a real example so unilever is actually one of the most advanced examples of this play out in the enterprise at scale they've built what they call a brand dna system it's a train and repository that ensures the ai models only source from approved brand voices values and visual identity so their beauty ai studio produces assets up to thirty percent faster and critically they double key performance metrics like video completion rate and click through rate at the same time so that's not just speed that's a managed system so that's unilever have actually integrated ai and agent ops into how they actually do their marketing so without agent ops your agents are gonna be running all over the place no one's gonna be watching them via a dashboard they're gonna have inconsistent output then probably gonna break and ways you can't even imagine so that's the second role agent ops let's get into our third role and that's an ai specialist this is the one we've covered a lot on this podcast before and this youtube channel for how buyers find you has really changed forever so in twenty twenty you would do this search hey best crm for b b saas companies and you get your blue links today in twenty twenty six you go to an answer engine and it gives you an answer we know this is an important thing right chat has eight hundred million daily queries we've seen ai traffic grow from answer engines by five hundred twenty seven percent we know forty percent of old searches that i start with ai eighty percent of brands have not even started their ae story this is a really important role to have on your team you need to appear in these answer engines to even be in the conversation for the product or service that you offer so right now the opportunity for you is only twenty percent of organizations have even started implement this that is a huge gap and you can still be a first mover to actually integrate ai into your marketing and into your business strategy before we continue let me tell you about a podcast i love marketing school marketing legends neil patel and eric sue bring you daily actionable digital marketing lessons learned from years in the trenches marketing school delivers bite sized marketing wisdom you can implement immediately whether you have a new website or you're an established business you'll learn the latest in seo content marketing social media email marketing conversion optimization and general online marketing strategies that work today they just did a great episode called ten seo lessons that still work in the ai era listen to marketing school wherever you get your podcast so that's number three ae number four is ai content strategy this one is huge and another one that is a must have right now content via ai is an incredible winning in strategy if you know how to do it at scale so you still need a cra person to do this rule but wow if you have craft person that really knows ai you can scale your content engine like a large team even if you are just a team of one i really believe that i think one person plus ai can actually be a content team of ten twenty people right now that's how good these models have gotten but you need to be a cross person you need to have real domain expertise within content so the ai content strategy it works with these ai agents to build your brand's entire content strategy that's gonna define the ryan style if you want to see how this works look back at my latest video in cloud code where i showed you some of my agent content system built right into cloud code so it builds you a right in style it actually builds you a style guide for your brand that the agents can read and follow it's gonna build you win in profile platform so think of a view want to get really good x articles or really good at subs or really good at blogs or really good youtube transcripts you can actually build win in profiles for each of those platforms and the agent can follow that profile whenever it creates content for that platform because what works on linkedin probably doesn't work on youtube probably doesn't work in email so you have to have these win profiles per platform and then the important part is you edit the agent's output to make it distinctive and that is really important right you are not copy and paste them what the agent does and that's what a lot of marketing teams are doing today and it's why all of their content signs is same you're getting first draft you're getting ideas and then you are building on top of it but because they agents have become so good and the models have become so good they can do seventy percent of it and you do thirty percent but you have more time to make that thirty percent pretty incredible and then because you are ai native you take that edit you take what you did and you feed it back into the agents and the agents continue to get better over time so the ai content strategy is making sure your agent team is unique to your brand does not sound like every single other person and this is not a niche thing coca cola are trying to go oled ai for a lot of their content anyone saw their twenty twenty five holiday campaign it was a lot of ai integrated into it they obviously got called out in twenty twenty four for doing something pretty bad and it was really ai generated it looks really bad but the coca cola own content team have really described the problem of using ai for content perfectly the challenge and that's maintaining brand voice at scale knowing one when the ai i put is technically correct but emotionally wrong right trying to really find the craft within what ai is creating and that's the job of the ai content strategist coca cola is actually still trying to figure out the right balance the brand that hires this role can be ahead of large brands like coca cola who were still trying to do that and you compare that to unilever who i talked about earlier on their chief of growth and marketing who said this isn't just about pushing at more content and that's what a lot of marketers are doing anyone can do that it's about starting with a deep deep understanding of people's needs and desires if you go back to that video i mentioned the cloud code i talk about building and content profile for your audience to create content for them so you have to start with deep understand that the people's needs and then you have to have the creativity to create campaigns that cut through that's the ai content strategic mindset let's do the last one ai creative director and they are going to direct their agent team to create great creative for the marketing team they know what models to use for video or for copy or for image generation they're gonna maintain that distinctive voice for ai when it's handling the execution because just because you can create more content creative assets for ai doesn't mean you should right you should slow down and make sure the quality is really good i'm going to talk a little bit about unilever again they built an internal design tool called sketch pro it's an nice design tool using v three now this is a huge brand imagine all of the process you have to go through to get something done in unilever and they were able to use this tool to bring a concept to life for consumers in two hours not two weeks not two months two hours and the reason it works is because humans are directing it the ai creative director decides the concept to brief the aesthetics and the ais executed that and it's fine tune for their needs and what they found is content was created sixty five percent faster with up to fifty five percent cost savings and their engagement metrics have actually gone up and so they built their own internal creative studio without an ai creative director you're gonna get the coca cola version go look to see their ad swap campaign it's volume without any soul so just because you can do fast doesn't mean you can do better the key for this is if you have an ai creative director you can do both speed and quality at the same time and that's gonna be really really important alright so here's the five rules that i think are going to exist these are the future marketing team i think actually these five rules could probably do a lot of your marketing right now this is a great quote from andrew yang ai won't replace workers workers you can use ai will replace workers who don't i think we probably heard this before but i think that's where we're going and these five rules the prompt strategist the agent ops manager ai specialist ai content strategist ai creative director so i think these five rules are gonna be fundamentally important critically important to marketing teams of the future in fact i think these five rules can probably do a lot of your marketing and in every single one of these roles ai is doing the large part of the execution in the human oversight is making the agents in ai better and better and better and so the roles exist to make sure ai execute well and we're going into the era of where people are going to be skilled and managing an ai and making the from ai better so that is the future of marketing teams the future roles that we're going to see become more and more important i hope this was helpful for you and i will see you all on the next episode of marketing against degree everyone you know karen and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marking against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices tutorials from us from guest we have on the show and from people even beyond the podcast that we think are gonna be helpful and really have an impact on your day to day week to week doing marketing you're going to love it it is something we've been talking about for a while really excited to have it out in the world we've already got a hundred thousand marketers who are on this newsletter please join it's completely free we'd love to have you as part of the marketing against the grain community and it's easy you can click the link in the description below or you can head to marketing against the grain dot com slash subscribe

we got a special show for you today today we've got barbara back on the show barbara is one of our most popular episodes of all time and she's bringing the heat she is walking us through how to build a content engine in claude code and this is taking a single webinar transcript we all do webinars and turning that into blog post linkedin post email sequences everything you need to have a full content strategy and content plan around basic event like a webinar this is something a lot of people can use she is an ai and automation pro she's a non technical builder so we're really excited to have her come back and not tell us what she's doing but show demo walk through so that we can all build and recreate this ourselves let's get to today's show here's a quick word from hubspot hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com hi everyone i'm gonna be showing you a really use workflow one of my newer ones it's an entire content engine that can be generating content for you after every webinar podcast episode or anything that your company wants to promote this is a workflow that i use in my own agency for all of my clients who are holding webinars we have this workflow kind of down to a tee so that we can make sure that we are planning the webinar building that promotion engine hosting the webinar and then taking advantage all of the content for promotion afterwards which means that when you do that entire ecosystem you have this really great content engine for your leads that you can kinda keep them warm that you can start converting them and you get that engagement in rs vps and so this is something i use every single day for my clients from planning the webinar to organizing everything to hosting it to dealing with the content afterwards which is arguably the most important part the live event is the least important thing everything that you do around it is what's important for keeping those leads warm and making sure that you are slowly converting them over time especially when you have something like a webinar series so after the webinar when you have your content your transcript your recordings here's what you can very easily deal with them to make sure that you're immediately promoting that content and making sure that you're reaching your target list with that and taking advantage of it so this is a workflow that i use for all of my clients who are doing webinars so we work from step one to step three in step one we have the basic planning of the webinar that we use ai four as well so figuring out who their audience is taking all of their current ic figuring out what is the best topic for them how do we need to structure this event where do we need to get rs sv vps what is our kind of starting point and then building that promotion engine based on it we wanna make sure that we are posting everything on social media we make sure that there is a distribution because just posting on social media is not really gonna get you those rs sv vps unless you have like thousands and thousands of followers and when you kinda have that promotion and content you can easily find ways to distribute via email linkedin and then after the webinar is done you need to then take that content take that transcript take that recording and make sure that you're keeping those leads warm so everyone who showed up for the webinar and everyone who are but my night have showed up you still have their email you still have to keep that lead warm and this is the part of the content engine that i will be showing today the post webinar content engine and how you can do it very easily with a very small team and basically immediately after the event and have that ready so if you wanna build this for your own team go to the link description and it will have everything you need to build this custom ai agent for yourself be creative be original tell what you need and tailor it to your own workflows click the link in the description box and you will find everything you need to build your own custom ai agent so in terms of the tech stack that i use i outlined everything here for all of the steps but we will be focusing on step three today we're using claude for everything that we need to do with ai and i will be showing how we created and automated the content engine we are assuming that you are using riverside for webinars you can use anything that you might want zoom is great riverside gives you a nicer recording so that's my personal preference it gives you a really nice landing page for webinars as well for rs vps so it's a really good solution to kinda handle everything we used to use a zapier integration to take the transcript from our webinar and then automatically just generated all of the content that we need so linkedin post blog post newsletter linkedin articles any outreach that we might wanna do after the webinar it automatically just gets generated for me based on the transcript this part we now automate automated it even more with a custom agent that we built so i'm gonna demo that agent today and i'm gonna tell you exactly how i built it so that you can build your own or you can just take the markdown file that we will leave in the comments or in the description and you can just recreate the exact thing that i'm gonna be showing you on my laptop all of the files can be basically generated and stored wherever your team works best so whether that's notion google docs whatever you guys might use so that everyone on your team who needs to look at the content before it goes out they can see it easily if you have different people for social media email they can see everything in one place and just prepare those promotions and send them out so it's really easy to sync across teams and for email and for linkedin automation we usually use hair reach and instantly because they have an integration together so hey reach might be a bit of a newer player but it's definitely by far the best linkedin automation tool i've used so that's kind of our tech stack for this third part so there's a few ways you can do this and it depends on what works best with your current workflow and how big is your team and what is generally the best way for you guys to sync on this content but you can use zapier you can use n a essentially what riverside will give you right after the recording is a transcript that transcript is everything that you need to generate the rest of the content so you should go into riverside you should download a transcript so i didn't automate this step because i already do it organically but look at your own workflow and if something needs automating do it if it's gonna work well it should be custom to what you're doing then you can use a zap that then takes that transcript and transforms it into these forms of content with claude that you need so you can outline exactly what your team needs for me that's usually linkedin post linkedin articles blog post newsletter recap email that gets sent out to attendees and then i also want two separate emails that are for cold outreach because you should be using that webinar and any upcoming webinars to reach out to people via a cold email it's a really good strategy for anyone who is maybe a lead or an existing warm lead that you have in your pipeline and claude would generate all of that for you now the other way that you can do this is a bit more custom but i think it's well worth putting a little bit of more effort in with claude it is basically your own custom agent so this is the one that i built specifically for my use case and for my clients we technically build each of these for each of my clients which might not be like the most effective or scalable way but again takes you like maybe two hours to build it so i don't think it's that big of a lift so this is what my content agent looks like it's fairly easy i build it through cloud code i am not technical but if you just go into cloud code if you describe what you need it will help you build exactly what you need so for example this does exist on this domain and i can share it for everyone to test it out to use it just so you can see what you can do with cloud code but i highly suggest you or anyone else on the team go into cloud code and explain what you need what your current workflow is if you've already been hosting webinars if you already have any kind of transcript that you need turn content just describe what you need and what your final result should be and it will tell you how to do that again i'm am non technical and i i've built this it just tells you what you need you need to have a little bit of patience you need to have a few you know back and forth if never one shot but if you have any issues worst case scenario you just take a screenshot of what you're seeing if it's an error and you just put it into clot and it will tell you how to resolve it it's a very creative and organic way to kind of communicate with ai and if you find cloud code a bit intimidating go into cloud chat explain what you want tell it to you draft what the tool you're trying to build should look like and then just download that as a markdown and put it into cloud code so you kinda have what's essentially like a prompt for it to start with but my favorite part about all of this is that it is essentially just a conversation so you can just go ahead and explain what you need we had a very clear idea of what we need to happen after each webinar so that was pretty straightforward to us but this is a test that i built just a demo here let's take it up for a spin as it was building it it was also telling me exactly what it needs so this is not something i would be able to figure out myself it just claude told me what to do and what to input and it kinda guided me through it so let's upload a transcript here from one of my recent webinars it's a transcript straight from riverside and this is also something that you can automate so for each client i basically have an agent that does the same thing and it already is familiar with who to speaker is who to host is it can pull that from the transcript as well because riverside gives you name and everything and it's also familiar who the target audience is what the brand voices is but obviously that changes sometimes for webinar to webinar so i like that i can kind of input it and control it that way and then we're just waiting for to doc to generate takes about two minutes and then we will show you the final part in the meantime you will see the google doc that generates as a result most of my clients work with google docs versus notions so that's kinda what i defaulted to in notion you can also have it set up basically an environment that you always use so like a full notion page with you know specific pages for linkedin posts for blog posts like anything that your team needs to kind of align on things and for me honestly google doc is easier it's easier for companies to share that you can really tailor it to exactly what you need and this is why i think everyone should kind of try to build their own versus just adopt whatever i give you as a download you can play around with it but essentially you should be able to create something that's custom for you because that's going to be the best automation for you as well and the benefit of automations with zapier and whatever is most teams know how to work with it at least in tech they're very easy to use their ux is great but it's not the simplest workflow either it looks very nice and simple ones zapier but all of those steps have to go in and be configured zap sometimes break you might not be aware that they were broken for a few days then you have to kinda go in and figure it out before we continue let me tell you about a podcast i love marketing school marketing legends neil patel and eric sue bring you daily actionable digital marketing lessons learned from years in the trenches marketing school delivers bite sized marketing wisdom you can implement immediately whether you have a new website or you're an established business you'll learn the latest in seo content marketing social media email marketing conversion optimization and general online marketing strategies that work today they just did a great episode called ten seo lessons that still work in the ai era listen to marketing school wherever you get your podcast podcasts so there it is content package ready let's open to google doc so here is the test that it outlines linkedin post newsletter recap short form video scripts and email follow ups sequences now that's usually what i need and everything else depends on the client but this is kind of what i wanna see as a baseline linkedin posts use newsletter recap because i wanna send that out the same day short form video scripts that helps the editor know how to take short of videos and then you have the email now one note if you build your own agent if you build anything with cloud code it is connected to the folders that you have on your computer which means that those folders can have all of the context stocks that you need and that ai needs to make this from a pretty whatever generic ai output to something that is very very usable for social media so for example if i show you my folders for clients i have writing examples of the founder i have case studies i have blog post guidelines i have ic list marketing blacklist words demos ic writing examples for both the founder and the brand and that has all of their writing in it so when you're building your agent that's going to take the transcript and generate this content for you if you have a lot of context stocks in that folder it will pull from it and the output is going to be much much better this is basically working with just the transcript so that's kind of the difference between really great quality that you can truly take from this google doc and mostly use it as is and you know kind of generic ai writing so take a second make sure that those folders have a lot of context as much as you can give it this will matter both for writing design anything you're trying to build the difference is truly staggering and then additionally to the context stocks when you're building an agent with cloud code you have what's called a markdown file where basically everything about that agent is stored so you can see the implementation guide that basically describes exactly what this agent is now you can take this file and you can put it into cloud code and you can tell it to build what is in this markdown and you will have exactly what i have here and you will be able to use it on your laptop it will take you thirty minutes with cloud code every single agent has its prompts and references now if you look at this prompt you can see that it's very very simple just take the webinar transcript run you through four separate your calls each with the specialized system prompt linkedin post like this is not a substantial prompt what i would do now if you have this built in claude simply continue to have a conversation with it so say i would like you to follow this writing style maybe you have like a full list of don't use m dashes don't use this sentence structure like just tell it what you need it to fix and just tell it to deploy that and the next time i refresh this page it will account for that so if you keep tweaking it the better and better the output will be what you can do is just kind of one shot it and give up on it because it didn't do great on the first try but honestly this took what two minutes to generate that entire dock i'm sure you have a few minutes to work with ai a little bit to be like okay i like this i don't like that let's lean more into this let's not do that you know work with it a little bit because this gets you to a really good seventy to eighty percent we're just in transcript in two minutes and this entire agent took me around two three hours to build so in terms of time and energy spent i think it's a pretty good output so this is what it looks like when you have a really solid folder with a lot of contact stocks both for writing and for visual elements of the company so a lot of brand guides all of the brand elements colors fonts everything like that and if you upload a presentation that you use during the webinar which it can directly pull some of these visuals from so this is what it looks like webinar series part one zero five and this is the blog post that it was generated it did both the text and the graphics i didn't touch anything i had to make very minimal adjustments and i just have this blog post ready to go and in the same breath it also generates a linkedin article for me which i've instructed it that it needs to be a bit more concise than the blog post the format is a little different optimization is different and it needs to be a bit more engaging for linkedin so in one go i get all of the graphics that i need for the blog post itself i have all of the text and i have all of the linkedin articles and i know that everything is optimized and then additionally you can keep working with it and telling it what you need so for example i want to have multiple touch points via email for cold outreach or for warm leads and i instructed it what kind of format i like i said what kind of links i need to be included there and then it just follows that format every single time and basically adjust it based on the latest transcript that i have so after the webinar i immediately have linkedin post that i can start scheduling i have video scripts that i can give to the editor to make some short videos added the full webinar it basically takes snippet of the most interesting parts that would perform really well on social media after each webinar you can also take social media posts from your linkedin and show the analytics and just put them in the folders so that ai knows what post performs best and can kind of optimize all of the following post based on that and i have the newsletter and i have email outreach not just for people who attended the webinar but for anyone that we wanna start targeting via cold outreach we wanna start targeting via linkedin outreach and basically any single target audience if you have a webinar and you know that domain attendees of that webinar were three different roles within three different industries you can also tell it to tailor an email response for each of those target audiences because you might have different landing page that you want those people to land on there might be resources that you wanna share then you can really tailor your approach there and your communication without spending a week of you know coordinating with a team and trying to extract all of that it just does it by default and then you get you really use the momentum from that webinar and kind of do the outreach and promotion and make sure that you're staying top of mind to those leads that just saw you on the webinar and then this is how the linkedin article this is also all generated with ai cloud code works much better for graphics especially when you have really good brand guidelines because if you generate a graphic you can just downloaded it as an sv spg upload it to your fig which means that you can move all of the elements that was an issue before with chad gp you kind of get an output but you can change it and if someone leaves feedback on that that you're like well i can't really change it i have rep prompt it you don't really have to do that anymore fig now has an integration directly with gl as well so it's becoming a more and more seamless process and then you can kind of load all of the social media post to go along with the short clips when you create them there's also different tools online they can help you with that riverside as well helps you generate some shorter videos and clips from the webinar itself immediately after it's recorded i work with pretty regulated industries and most of the time ai doesn't really give me what i need with short videos so i do often edit them myself but i added them in cap cut and has a lot of really good features so it's not really that big of a deal but i am excited for ai to remove that part as well so this is your entire content engine you can basically automatically generate any content that you need after a webinar a podcast recording you can even upload an inside call with your founder here if you need to generate some content from that and it will do everything for you and make it very easy for your team to collaborate on it it will land directly in your google docs or your notion wherever you might want it and you can very easily kind of take the next step and do whatever your team needs to do with it if you wanna automate any of the next steps you can do that as well as soon as the linkedin post is done it could be scheduled and am is great for that i personally like to review most of the content before it goes out but it just depends on want you and your team need and it creates a really good content engine that you can just keep rolling if you have a webinar everyone or two months this is a really beautiful kind of content ecosystem that you can sustain pretty easily with maybe just one person on your team so yeah if you wanna get this exact webinar content engine that i'm using here we will have a markdown file in the description that you can download and put it into cloud code and just tell it to build it it will guide you through the steps there's maybe a few things you were gonna need to help with web and give access to but you can have this exact thing on your laptop just tell me what you want fixed tell what your use case is explain what you're trying to build and you will have a really really useful tool that you built within an hour or two that is completely custom to what you needed i really encourage you to also try to build it from scratch because you know your workflows best currently and you know what you need so my solution might not be the best for you but it's a really good starting point and we will dive into the entire webinar workflow in one of the upcoming episodes and keep you updated with everything that we are building with cloud code and automating wow that was awesome huge thank you to barbara if you wanna go and build that yourself if everything click the link in the description below get hooked up with everything to kind of build what barbara showed you please hit like please hit subscribe we're doing more and more awesome videos to try to help you build an ai first marketing and business we'll see you next time on marketing instagram hey everyone you know karen and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marketing against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices tutorials from us from guest we have on the show and from people even beyond the podcast that we think are gonna be helpful and really have an impact on your day to day week week doing marketing you're going to love it it is something we've been talking about for a while we're really excited to have it out in the world we've already got a hundred thousand marketers who are on this newsletter please join it's completely free we'd love to have you as part of the marketing against the grain community and it's easy you can click the link in the description below or you can head to marketing against the grain dot com slash subscribe

i give cloud code fifty one of my subs posts and in five minutes it told me exactly why some of my content works why some of it doesn't and then it generated an infinite number of new ideas that map to my winning in formula that that's just one skill of a much bigger content system that i've been building over the last number of months it's an entire ai content team built in cloud code it's actually a eleven skills across five different layers of content it can research your audience analyze what content works draft posts for linkedin news newsletter youtube transcripts and then it can actually improve itself every single month on this episode i'm going to give you a look over my shoulder on how i use cloud code to create content how i use my content team and i'm going to give you one of the best skills for free let's get into that and more on this episode of marketing ending against the green here's a quick word from hubspot hubspot helped solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com so we are going to give a look over my shoulder as i use my ai content team to create content up it's going to be awesome so what is this this is really for people who wanna start to see the possibility of cloud code and if you are a system thinker a system thinker how you can use cloud code to be your super weapon how you can use cloud code to super charge anything that you're doing in work if you can think about how to build systems with it and in it and this system is all about content so i'm gonna give you a quick visual of the system that i'm going to bring you through today this is over on my subs for people who want to check it out and so this is the system we're gonna go through today the little starred one here is when i'm gonna give you all for free and so hey it has an orchestra skill so the orchestra skill is going to actually use all the other skills which makes it really easy to use the system you can kinda just thigh with the orchestra skill and ask it to do things and it goes and uses all of the other skills for you it makes using these systems really really easy you can build a content audience profile which basically you wanna figure out who you're creating on the content for build a profile and make sure all of the content is tailored for that person the system does that for you you can build any number of writing in styles right i build a right and style for me because i create a lot of content but if you haven't created much content before you can create a right style around someone you like and then adjust it to your taste and your audience it has really great research and so it caused these content ideas skills it has a talk point extractor it can go off and find viral talking points from trend and topics or you can give it content you like a youtube video a pdf and it will actually turn that into talking points that they can create content from it has a lookalike content skill my favorite and one of the ones that i'm gonna give you today you can just give it a data dump i give it fifty one of my subs posts it creates a profile of winning content patterns and then goes and finds other content ideas that map to those patterns show you how it works there's a lot going on here it has content skills this post and richer is so good the compost postal richer is i give it an existing post and then enrich reaches it with different parts of content and that works really well in different platforms maybe a data point maybe a story maybe a case study content creation linkedin use other an x now youtube would be in here but i only added that midnight last night i have no life i need to actually really think about that and then feedback loops this is so important if you're a system thinker most people stop here i actually have built an app the app captures all of the content that the system has created and then actually allows me to input performance data and then it takes that performance data and every month i run a review and it actually makes the skills better right just been thinking we just dropped the eleven ai skills i personally use to build my own content team i'm giving you the full architecture it doesn't just generate content it studies your best work it will research your content in real time it will make drafts across every platform and it even updates itself on what's actually performing get it right now for free click the link in the description i basically went into cloud code and then i say let's start creating content and that triggers your orchestration skill and so the orchestration skill allows me to see what's in here so it picks up an audience profile this is for the lookalike research skill basically this is fifty one subs post and it's created a profile of winning patterns in my subs so i can actually go find other ideas that map to what my audience like it's picked up my rhino style i've already created a random style for me but i can create an infinite number of writing styles it's already picked up content research that it's done previously it's picked up eight linkedin post created i'm gonna show you that because then the app picks up all those posts with performance data and actually improves the system the api keys are x per complexity fire crawl and open and then in the automatic i have another agent which is claude is managing all of this automatic means basically is when i pick this option the system would just work itself so i will just come in every morning and the system will have created a content using all of these different skills and i don't have to do anything and that is what i'm building right now is an agent team to just do it all for me it tells me what you actually need and a previous episode of at cloud covid james who's really great at this the board marketer this is really like vi i i know it's was never a big fan of that kind of vibe market and where it workflow tools because it's not vi you have to actually drag and drop all the workloads together this is not software so i have a skill that builds this audience profile and basically says hey these are three things need you don't need those three things because you can just iterate and refine in real time and i didn't want the client to domain i just give it a target audience i give it a primary content platform i actually wanted x articles because i think x articles i'm pretty interested in starting to quit more content on x because of x articles and so i wanna actually start to do that because i really like long term content and so it's building me that profile i ask it to actually validate the research before it builds a profile so you can see here it's asking me is this right and actually was really good it picked up on this is a growth practitioner who's really obsessed with ai and make an ai work within their company super accurate and once you confirm it creates this audience profile now this is hard to actually see it's creating an d file so it's gonna create that content audience md file that and the right in style power of the entire system because every other skill looks to see what content profile and right in style that you want loaded to create content alright we're gonna go ahead and see the html i purposely create html for show how to do these things the system does not need the html html file but it's easier for me to show you all what it creates this is my ai growth practitioner this is specifically for x practitioner this is the industry and you can see here it's created a audience identity jobs to be done the kind of pain points pilot hell i love this by the way this audience profile i have perfect this this is really good it took me twelve months to kinda go back and forth so i have some really dope stuff here so the vocabulary library i find really good where you can say what they do and don't say all kind of the way they speak the emotional register and like validation hooks it's like really good this is not like an ic right this is actually content they react to and it's all based upon research and engagement data with pretty lengthy it's pretty awesome and it's specifically for x articles this persona on x articles you could see the amount of context that i'm given this system but just when i wanna create one type of content for one type of persona now this system allows me to have ten twenty thirty rhino style ten twenty thirty content profiles and it can load anyone i ask for and so it's really flexible we are back in the orchestra scale the next thing you would be doing during onboard is what ryan styles do i have to use so you could create a writing in style so the way the right style skill would be used is i basically wiggle go create a right in style for myself or for any creator and what it does is it goes and scrape the web creates a file for that person and then creates a write style now i've already created one for myself i have a founder voice model after da one of best writers there is i have my own one here so let me again show you maybe just how that looks so you can see how this is all kinda shaping up so i have a style card right and so it creates me this whole right in style it goes and scrape away for my content creates a cool writing in style captured from existing content tells you what it's sample primarily platform is a subset it does struggle with linkedin and so what you could do for your own system and i have done started doing this is you could just have to go and like export your own files to upload because it tries to get linkedin from per complexity fire doesn't have a great time get linkedin post so it has a lot of stuff like why hasn't it not capture like x because i don't create much or x at the moment but i actually wanna change that because i do like the articles so this is like primarily focused on subs so if i was doing this i would do a arrive style per platform right that's how i would think about it so this is like my subs one so that's that right so we've done content profile and so what does the talking point one even look like so i'm gonna show you how it works and i'm gonna do that before and after because i already have some talking points created what i'm gonna do is show you how i run it and then i'm gonna give you the example of the output but the output won't match the ask i've just made because i've done that it's a prior one that i did last night but let's create some talking points for marketers who are trying to adopt ai now i could also give it existing content it we'll take existing content and do the same thing but i'm gonna show you how it looks i've talking points and content ideas in separate folders this is your lookalike alike skill that we're gonna show so this is talking points and so we're gonna say hey we did some of these already so you can see it has viral talking points it dates them so let's open this one which was really around cloud code for marketing and so again look at this right it maps to the audience so at this point it pulled in a vp of the demand generation and then it looked across reddit and looked across x it looked across per complexity and it pulled up these kind of pocket points and so it has here like your marketing team is building the tools it used to buy it has y skilled beat prompts for demand and work this is a good potential post if your team is still copying and paste and prompts from a notion doc you are a one model update away from losing in half an hour of output quality every time cloud changes and then it gives you a court insights some of the reasons it believes that's true gives you the application of this it basically categorized them so these are educational posts things where you teach someone these are data nuggets so james you come on the great v marketer he has a post over here where greg is talked about the ability to create agents to do a bunch of marketing talks about the action the context the value these are all kinda of data points but i wanna show you down here spicy take your job title marketer is split in two in twenty twenty six there are two types of people in marketing departments go to market operators who in systems and everyone else who is still waiting for engineering tickets so that's a pretty cool one right like that's a good spicy take this the impetus of a good post so these are just like creative sparks for me i like to go through this and i'm like oh these are you know interested well your function is mostly the most rep replaceable thing your demand gen budget and then we have these kind of story sparks story sparks are like bring to life something through a story so you can see here and this is kinda built around a story at ten pm she give cloud code one directive by eight am thirty four new landing pages built live on a site i would tell you if you use that hook on social that will do really well and so this is pretty cool that's the output for you on the talking points so that's viral talking points go scour of the webs or take existing content and turn them into talking points so let's go back here and we'll run the skill that i'm gonna give away because it's also pretty amazing right back but i wanna tell you about another podcast i love the d pod hosted by ramon bar and blaine bolus is brought to you by hubspot media d pod is a podcast about all things direct to consumer remote and blame cover everything from starting growing and optimizing e commerce stores and direct to consumer brands they talk with founders marketers platforms creators and marketing and growth agencies to cover topics like brand building social media influencer marketing website conversion paid media facebook ads and much much more if you're interested in the stories behind your favorite consumer brands this podcast is for you they did an amazing show called meta ad secrets how top d brand spend three hundred k monthly profit you can listen to the d pod wherever you get your podcast now let's look at the other one that you're going to get access to which is the lookalike one which is like one of my favorites the way that lookalike one runs is i would go and say here's a data dump of my linkedin post here's a data dump of my subs post here's a data dump of my top performing x articles here's a data dump of my best thought leadership post on my blog and i would upload that messy file to this scale that you're gonna get access to and what it does is it takes that mess and if it has performance data in there it will look at the top thirty percent of your best performing post because it wants to extract winning in patterns from the best performing post if there is no performance data in there it will just look across the data you have given it because it can't tell which ones poured better than others and it first of all creates a profile because it wants to work from a profile and so let me show you the output again in html the system all works in d files but for the purposes of this video i wanted to be able to visually show you how this works so it creates my content profile and so what it's broken at is it's basically said hey like this is the wit formula this is top performing clusters of content look how cool it is here tells me the different kind of clusters of content across my subs it talks about the structural dna of my subs so like typically how lungs it post to different sections the structural type paragraph style embed prompts work really well you'd haven't checked that stuff like you should it's awesome the hook formula the emotional playbook and format that works always really important to say like what doesn't work and so for from that messy data that you have given it it creates that profile and then it goes to take that research and gives you a bunch of ideas and so we're gonna go back here into our content system we have these ideas so you can see here i ran this last night for my subs look at this how good is this right these are ideas for subs again always tailored to an audience so it picks up a content profile and we'll basically say what content profile do you wanna use if you remember the content profile is the audience and then it will say this was the winning in formula and here are ideas again i create content i use a lot of the content system for idea education research first drafts and actually i'm i have a pretty cool skill to show you that actually helps me enrich some of my content and so here it has one about meta prompt because when it looked at my topic clusters it could see that that was a really great topic for me is like people really still want to understand how can i get more of these models the ai boss or how to run a fleet of agents across your marketing team this is a good one actually your ai has been green with you too much here's how to fix it pod models wow i replacement marketing teams this is a really good one we were in the era of functional teams and now we were in the era of pod models and i think you have to structurally really rethink think the way you think about team structure the six x gap why some marketers get insane ai results and most donor study of nine thousand ai users find a six x productivity between the effective and surface level ai wow this is super cool wow data hook so it tells me which they are by the way now you can see it kind of frames it up for me ai frameworks it's a data hook it should be a four step tutorial and this is the emotional driver how to simulate your customer's reaction before you launch everything i've done that one so that's interesting that's picked up that one why your linkedin prompt fails in every other channel okay yeah that's a good one actually what it's to saying is that there's like this quirk what you say create a great post for linkedin to the model and the model goes and says well this is what a great post looks like on linkedin and linkedin for the most part sucks well that sucks but there's a lot of bad content on there so you're gonna get a ton of bad content from that so you can see how good these are i'm actually reading through some of them myself i only read through the first five the most unused ai technique in marketing and every ai i put you very scene was a first draft the ai never reviewed its own work beforehand handing i mean i kinda feel like this is better than me it's come up with so much good stuff before we go to market push i fed the entire strategy into my a model and ask you to find every way fail that's very good i found six problems we haven't seen here are the exact process and then it does like a nice little summary here but you can see here gives me the title the key pattern right i always like to do pattern match matching i think a a content is kinda modular it's patterns tutorial and then the trend and signal that's pretty good and so where's the one i really like pods replacing teams future of teams framework and helps hubspot story yep pod defaults for high performance yeah wow so much great content too much great content but but as we said we are building an agent team and the agent team is going to do this autonomously and because you're subscribed to the best youtube channel on all this stuff you will get that first when i built it so let's go back to our graphic i'm gonna like show you the post richer because it's dope this works the way you think it would work but i will do a separate video just on content creation because too many people will use these cut and paste that's not how you do that right so i think i will do a standalone video just on feedback loops because i think that's pretty important but given i wanna make sure that you can get through this and there's a lot to it we're gonna go add a sequence here in terms of how the system should be used but again i keep talking about this this is not like using software it's flexible and so when you've extracted talking points obviously the system would then say here's your talking points and you can basically just point at one and say okay like turn this into a draft like then post turn this into a draft youtube transcript turn this into a draft subs turn this into a draft x article but what i wanna do is because i wanna show you the post richer i'm gonna try to see if i can just give the talk point and ask it to enrich that post we have data enrichment i have built content enrichment tools and i wanna show you how they work and i think i will do is a standalone episode i've just decided to do a stand with an episode on content enrichment because it's super dope but i'm gonna show you this alright let's see which one of these we like education educational workflow redesign is a real eighty percent adoption domain expertise speech prompt and skill your job is now ai agent and management spicy take roi gap is a coordination problem not a measurement problem agencies need to be brand proactively reality gap standards data and i'll get ninety one adoption versus six percent zero employee ai mark deemed the room where nobody uses ai let's see what stories park is okay so let's do a first draft of a linkedin post for the story spark zero employees using the linkedin scale and then we'll use the post richard because i'm kinda doing that sequence so i wanna show you the content enrichment tools need a first draft to enrich and so we're trying to enrich just the idea is kinda hard alright so it's on a post here's a linkedin post so remember this is a story spark so it should actually feel like a story also you this is a draft in idea and then you make much better he didn't hire a marketing team he onboard one so it's actually taken someone's real story documented this favor but he built the full market function of at zero employees four ai rules fully and integrated talk each other adds con blah blah each role had to find inputs i puts it hand the whole stack run so if i was doing this i think the cool version of this is marketing teams of one and get like multiple examples so for example there's one person in claude running a lot of their marketing so i'm going to get my transcript that i've done here and actually start to like format this into a kind of marketing team of one story enrichment so it does have enrichment but i'll show how this works the party expanding simon he didn't just pick four ai tools he structured each agent like an employee and board and doc a defined scope yeah and so she tells me to go that's the gap between marked and next blah blah blah alright so like it's a pretty good first draft again first draft when you look at this i do not use this to post content and so these are all ideas and now it's pulled in my enrichment here so enrichment should actually get me modules case studies stories examples enrichment let's make sure we use the post richer skill here we go alright we're back so this is the beginnings of an enrichment tool that i'm building so it looks for ways to enrich that content twenty twenty two jeff sent an internal memo that changed how amazon built software every team had to expose their data and capabilities through clean surface interface is divine and blah blah twenty years later the same principles are showed up in ai market stacks the agent can that run reliably in production are the ones built with precise rule very cool connection the failure mode isn't ai quality it's the same failure bezos with solved in twenty twenty two undefined roles that don't scale whether the work is very cool gives you a national case study here but a platform running autonomously talks about the connection and then gives you a pretty good quote polaroid right sir who runs the ai marketing institute next gen marketers know that in order to deliver personalization experiences modern consumers expect marked in must become smart blah okay so you can see at the enrichment tool and i can easily just pick one of these and it will enrich that post alright it's not finished it's saving that post but i can share you a different one so remember i was really interested in that marketer role being split i thought that was a pretty good post i did do a first draft at that one the marketer job split into this year most people haven't noticed very cool it's actually done as a linkedin post it's so good spicy take again audience profile hook pattern contra punch enrichment type because i didn't all my stuff gets enriched enrichment source actually tells me where it was word count talking point and so it toss about five at pull from it's from on one that as well so you can see what it looks like it's really good by the way right the mark jo to this year and most people have noticed on one side go to market operators they build systems inside cloud code hello outbound engines running on eleven apis ad creative generators produced in a hundred variables blah blah blah on the other side marketers waiting for the next platform to do it for them and chris walker put the logic plainly in twenty twenty four instead of having ten hundred k doing it what if we had two hundred sdr augment a people with ai blah blah blah very cool and so it saves in there the other ones in here as well he didn't hire a marketing team here on onboard one i have a hook skill and so i can improve the hook with that skill much like i have a content enrichment skill so obviously i would never ship this i actually think the more interesting one is the rise of the one person marketing team but there's some like really good stuff in here and here the enrichment that we did now the last thing i wanna close this out in the last minute is where people don't understand the importance of feedback loops because they're not systems builders but systems builders do and so what actually happens here is the system picks up all of the content in these apps this one sucked i was when worst performing post people did not like a product position they're not answer it and so it picks up all the posts that i've created and then i can go here and i will be able to add the linkedin api at some point but i don't have it added at the moment and so i have to manually add the data in here but once i add the data what actually happens is that i can just go and run a skill and the skill does review analysis of all of the performance so you can see what was created from the system it can look at the performance and it actually updates all of my skills so it's a skill that improves my skill it's to everything i showed you will get updated and improved each month based upon what's doing well what's not doing well and so that is cloud code content system your free skill that you get for free which is one of my favorite actually it's pretty that cool the lookalike content audience and you if you don't have a lot of content then you can go collect other folks content that you like and give it that as a data file and it will gold find those when patterns you you don't have to have your own subs your own linkedin your own x you can go get that content from elsewhere so that is the content system there's a lot in this i'm gonna do some follow ups on the feedback loop gonna do a follow up on cloud code for content creation and how you could iterate really really fast all of that and more on a future episode of marketing against a green so make sure you have subscribed and i will see you then hey everyone you know karen and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marking against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices tutorials from us from guest we have on the show and from people even beyond the podcast that we think are gonna be helpful and really have an impact on your day to day week week doing marketing you're going to love it it is something we've been talking about for while we're really excited to have it out in the world we've already got a hundred thousand marketers who are on this newsletter please join it's completely free we'd love to have you as part of the marketing against the grain community and it's easy you 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in ai ai day skills and building skill files are one of the most important things you can do to up level the results you're getting from ai and today we're giving you a twenty thousand dollar ai transformation consultant in the forum of a deal we're gonna walk you through how to use it how to get the most out of it and bonus that the end of the show we're actually gonna give you a master skill template that's it's gonna make it really easy for you to build any new skills as you want for yourself or for your team if you want the files we talked about and can click the link below we'll get them right to you let's get to today's show here's a quick word from hubspot hubspot helped tumble solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com okay so kieran recently on the show we talked about some new data from ant that there's this big gap in what's possible with ai technology and what people are actually doing we kinda tease that we wanted to help people solve that and i'm here to say that i have spent probably ten hours and i don't even know how many credits of compute to try to come up with the best solution to that problem and i wanna go through that with you in real time today get your feedback and then it'll be available in the link below for everybody to go and try this out themselves but we've been talking a lot about on the show skills and how skills are real unlock of how you use modern ai assistance and agents and i've spent a lot of time building what i call an ai transformation skill that helps anybody take the work they're doing and transform it to an ai first way of doing it and you kinda talked about this i think you have a dream scenario of like how this should work so tell me what you think the dream scenario is and let's let's see if i can deliver on it yeah i think that the way this is gonna work for most teams is that you can record yourself just doing work and that rate in your work and you can give that to an agent and that agent will build skills that help you replicate the kinda of workflows you were doing on a day to day basis minus it's the easiest way for the average person okay i agree with that so here's what i did just for the sake of the show karen i posted in here a transcript it's two minutes long i did a very short video recording of myself walking through something i have to do all the time which is review and synthesized information in slides c that feedback and then send that feedback in an email something you do all the time something i do all the time something i think everybody watching the show probably does all the time right right so that's what you're looking at here is literally just a transcript and what i've done and this is in claude i've attached the skill file as well as the examples and reference data so if you're doing this you just literally get like a zip file folder of these markdown files and you can just upload them to cloud to chat gp to complexity whatever you're using right and you can tell it to use these skills so it's literally as you're seeing that's all i've done right i literally said run the skill against this transcript so i have not seen this done this way before you're just adding the files right in the chat and tell that to use this stuff in the chat so the way i'm showing this done right now karen is i would say what call the basic of basic ways you can go and install this skill in claude but what i've done is i've made a fairly complex skill where i have a skill file and i have different reference files that all come together in one folder it's using claude c or cloud code or complexity computer it's easy to just upload and access that whole file so for the purpose of this i'm trying to do it the basic way which is like you just upload the files in that folder to a chat with whatever l you're doing and you put the tasks that you wanna do it this is not like oh i'm gonna do this a hundred times i have it perfectly installed in claude this is a i'm not sure what i'm doing and i wanna get started really quickly and really simply does that make sense right yeah okay yep so that's where we're at here that's all we're looking at and so i have the skill file i have the reference files and i have a transcript one of the things that i think's is really important karen is i've scoped this skill to understand the type of work the person's asking to do and i basically have it is this a task transformation a deeper like individual level transformation a team level transformation or a department level transformation and so you'll see here that i have it changed the output based on the type of work it is in this case this is a task so i have a much shorter output i have a two to four page output versus like if it's a team level transformation you could have like a forty page output so it's basically reviewing back to the skill in real time to understand what type of work it is and scope the support that it needs to give so what's really important the next thing here is that it's very flexible depending upon the type and scope of the work you're doing okay then i also have it checking for current tool pricing to make sure that it's giving you like reasonable accurate pricing and the recommendations it ben goes and goes through all the steps and writes the report and here is the output of the ai task transformation plan we're giving you an amazing skill that you can use to transform any work you're doing to be ai first you can just talk to it type it upload work files record what you're doing and it will tell you how to do it in a better ai first way what it's gonna cost how long it's gonna take and how to actually do it and you're gonna stick around to the end of the show we're gonna give you a bonus skill as well yeah you can find everything in the link below just give that a click and you can get those files so this is an output that you're gonna get no matter what you put through the skill you're going to get a report like this which is basically what the heck am i trying to do here's the task that i am currently doing it understands the tools that are currently used to do this task and the current pain points of doing the task then it gives you a before and after of what are you doing currently and how long it takes versus using ai how long they think it's gonna take and so this is open deck manually hold a evaluation criteria in your head while assessing each item right and then it's showing you when this case what claude could do in that same way and it basically then is showing you how it's thinking and working through the problem and how much time it thinks it saying hey if you do this i as a cmo we're gonna recover one hour to two and a half hours of time per week is its estimate and it's gonna tell you if it's just time savings or if it thinks it has improvement in quality in addition to like the time and efficiency it's gonna give you tools recommendation this is like the most basic task so it just has claude as a recommended tool in here it's not like a very complex multi step task and then it gives you the next step to go and try and build it out for the week and long term so literally you can just record yourself and it will tell you how to do what you're doing in an ai first way thoughts and so it's not building your skills it's recommended them like a workflow an ai workflow it is recommending an ai workflow either for a human to do with an assistant which is this example or if you're talking about a much more complex example it will show you actually you know what agents you should build the skills you need all of the more in depth answers like for example if you have a problem that you wanna just run through we can also put a more complex task in here and kinda go through and see what's happening and what it recommends so in the report can you bring up the ai workflow what did it recommend k this is the ai transformed workflow yeah so this is saying this is what you're currently doing and it takes twenty five to forty five minutes this is the ai i assisted takes eight to fifteen minutes and this is the steps it's telling you to follow specifically and get this a very basic task this is literally just trying to show people that you could do this with anything when does it get the current time from that twenty five to forty five minutes how does it calculate that number yeah it's estimated because i go through in my voice over of it and say what i'm doing okay it's like i'm going through each slide manually and so it's an estimated time right now obviously if you are going through and just doing something in real time right if you just record an hour long video of yourself doing something then it's gonna know it takes you an hour yeah yeah yeah yeah so here's a different example karen but i took one of richest looms like the three hour one yep where he's just working claude code and i put that in and it did a full breakdown of what he was doing in the technology so like it says it's like hey it's three hours because that's how long the video is it breaks down on all the current steps he's doing to do data analysis right yep and then it's actually telling him all the things from an infrastructure standpoint he should do to make it faster and better so like run project bootstrap script create directories import docs converts to md like basically automate a lot of the upfront work to basically change his workflow right and you could literally then just take anything from this report and put it into claude per complexity chat gp would have you and have it build you a more detail plan right like you can keep building on any of this this is meant to basically give you an initial breakdown of like you're doing this thing and you could do it in a different and better way yeah we'll be right back wanna tell you about another podcast i love the d pod hosted by ramon bar and blaine bolus is brought to you by hubspot media d pod is a podcast about all things direct to consumer ramon and blaine cover everything from starting growing and optimizing e commerce stores and direct to consumer brands they talk with founders marketers platforms creators and marketing and growth agencies to cover topics like brand building social media influencer marketing website conversion paid media facebook ads and much much more if you're interested in the stories behind your favorite consumer brands this podcast is for you they did an amazing show called meta ad secrets how top d brands spend three hundred k monthly profits you can listen to the d pod wherever you get your podcast what don't you like about it what would you do differently i think it's really good i think when you look at it it's quite overwhelming the amount of information for a single workflow like i have hold report for a single workflow is a lot right you're having to read like a four to six page report on how i could do slides better well you don't have to read it you could literally just upload that report to claude and have it give you the prompts of what you need to do right you're creating like a more detailed sc of what the work is really yeah i also made it that way because there are a lot of people watching who have to deal with very conservative companies and bosses and just like they're gonna need that level of not just detail but simplicity of detail of like you have to do these things and do it this specific way and this is how we think it's going to work so that people aren't not like freaked out yeah i think i would kill myself if i was in a company where i was getting reports somehow to automate my work well i guess what i'm saying is i don't think i would ever actually read all these reports but i would use them as inputs yeah to then build the agents and build the workflows and build the skills and everything that you need right yeah i think the ability to upload our transcript and get ideas and how you can do that better is valuable for all people right now everyone's trying to work more efficiently everyone's trying to work faster and this is a good way to kick off from lumen with your teams and gets some ideas on how i can go faster there are a lot of teams in have very complex workflows right it's like oh i'm using you know canvas and hubspot and g drive and snowflake and all these things right and actually one of the things that i learned from you very early on in this ai journey is that most teams are not clear on like how the work they do actually happens right right and so part of what this is and i think why you need a more detailed output is so that everybody's actually clear like this is how the work we do right now actually happens yeah and do we agree that that's how it actually happens and if so then can we agree on a new and better way to it yeah yeah yeah it's like having another little work analyst exactly and again you can click the link below if you wanna check out the skill the other thing i think we're gonna put in there karen is in part in making this i made a separate skill that's a meta skill for making new skills and i know you you're like well all of the platforms have like skill builders right yeah the direction i it was to go and crawl all of the current ai skill directories out there so like what are the most popular skills the most used skills and how are they set up because remind everybody when we're talking about these skill files you are limited to five hundred lines in one of these files that's how long that file could be it's like the challenge of what you're trying to do is pack the most density possible into five hundred lines and so i went out and i actually did a huge bunch of research with in imp complexity computer in this case and basically learned from github h corp a bunch of other places what skills were performing took the best practices and basically consolidated that into one skill template that you can now use to build any skills which i think it's pretty cool that's pretty cool yeah so that is a skill builder yeah you can see so this is a skill architect it builds remarkable agent skills that are discover concise effective across all major platforms so i'd also like make sure that they work on everything when to use the skill create a new skill from scratch for any domain improve or ref and existing skill design a collection of related skills a skilled family i've been working on a couple skilled families decide between a single file versus multi file skill architecture so a lot of the stuff like you don't wanna take the time to think of this crap right no but it's one of those things where it's like it's that it's compliant that it has the right architecture that it's actually improving what you're already doing this is something that if you have just you can run a pass on anything you're doing and it's just gonna make it a little bit better and that little bit better is really impactful especially if it's you're working on building a skill that you're gonna use a whole bunch yeah this is really good i think this is gonna be really helpful for people which is you can just install the skill on your system of choice and then ask it to build a skill mimic this template yeah and it's just gonna follow a really good template it has the right decision trees for architecture and how it should be organized and how it should handle skill families if it needs a skilled family right what i just showed you on the ai transformation was a skilled family and folder that it had essentially made because i used this skill to iterate and improve on that last skill i showed you the ai transformation skill was made a lot better by running it through that skilled builder which is super cool yeah i think that's really cool yeah i think there's a couple of things that you need to do when you are just working on building in this ai world and some of it is just like having some meta level processes and skills and so a skill to build skills i think is something that should be anybody's toolbox hundred percent okay now when it comes to ai transformation we talked about this skill we talked about the easiest thing to do is literally just record yourself on screen what you're doing use the ai transformations skill to go through it after that's happened cured you're like hey that report is really overwhelming what would you do with the synthesized data of that report like if you were recording yourself doing something for an hour like how would you then go and use that to make it super actionable for you you get this really detailed read of what all that work is it depends what you're trying to do in terms of your ai transformation there's a multitude of different things so if you were trying to get folks to use a certain tool that i'd say you wanted to get all your team using claude mh or all your team using open ai that you would skew all that towards what are all the things that they could have done in chat or club that they're doing manually right now if you really wanna get your team using skills in whatever platform they're using then you would say we'll use this to create skills that teams can share to automate this workflow or if you wanna start to make ai part of your employee on you could create onboarding docs of how we work and that would actually really help i think it's gonna be friday you nuanced or different dependent upon what you are trying to get your team to do i think it does start we're trying to understand ways we work today and then how ai can start to help i think the big part that ai is gonna struggle to help with is behavioral change yeah talk about that i think a lot of folks can kinda maybe know what to do but changing your behaviors and habits is probably the thing that humans are struggling with most like you kinda just default to the way you do things because that's the way you do things and what have you seen working there in the the work that you're doing that's helping people change or is it really hard yeah i think it's really hard right i think that where it's changing faster is actually where people are doing things that they weren't able to do before like people actually code in where they were never able to code before people do an analysis where they were never able to do analysis for people like doing the new things like applying ai to doing new things that they were not able to do before i think it's a little less exciting to use ai to do something you were already do even though it could help there it's like shiny object syndrome yeah i think start and small as well don't try to get overwhelmed and do all the things just try to use it in a certain number of small ways and make them part of your habits and then evolve from there the framework i've been using here kieran is i think in a pre ai world the average person was more likely to be like lower agency so less dependent less just trying things less building things and higher tolerance which is like i gotta go to this meeting or the other this thing isn't that great but i don't have time to do it any better and i think all the people that we're seeing make this transformation are the exact opposite they're super high agency they're curious they're out there building they're like hey i couldn't do this before so now i wanna go and do it because like now i can and that's awesome and now they're also now very low tolerance and they're like hey this stuff stinks and i can make it way better and i can make it way better in like minutes or hours not days or weeks and like there those two things combined are really really powerful i would encourage anybody to like look around at who you're working with and i suspect the best people you're working with fall into that like high agency low tolerance bucket yeah right people that have high agency and just wanna make things better yeah this is a time for winners transforming with ai is very hard i think karen and you and i believe it is one of the biggest business opportunities in the world is just transforming to a more ai first method of working we've tried today to package up wide that's important how to actually do it gave you a couple of skills to go and hopefully do that a little bit faster and a little bit better and we'll be with you real soon on the next step so marking it's great hey everyone you know karen and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marketing against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices is tutorials from us from guest we have on the show and from people even beyond the podcast that we think are gonna be helpful and really have an impact on your day to day week week doing marketing you're going to love it it is something we've been talking about for a while we're really excited to have it out in the world we've already got a hundred thousand marketers who are on this newsletter please join it's completely free we'd love to have you as part of the marketing against the grain community and it's easy you can click the link in the description below to or you can head to marketing against the grain dot com slash subscribe

on today's show we're gonna show you the single most important chart in ai that explains why your company isn't going to be a winner just because you use the best models you heard that right the best ai models are not gonna dictate who wins and who loses in the ai we're gonna give you the actual winning in formula and how you can implement it at your company today all of that and more on this episode of marketing against green here's a quick word from hubspot hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com alright kit we are here with yet another ai model gp t five point four is another model beats lots of benchmarks apparently one of the best models on the planet and we're kinda here to argue in this twelve to fifty minute video that it doesn't even matter it that this model does not even matter doesn't matter how good it is model capabilities are not the important thing right now in the ai industry yeah we're gonna instead tell you what the most important thing instead of the model's is getting better what that is and how you can leverage that for your business to actually change growth in this new era and kieran based on that there's a chart that's going viral from ant philanthropic that i think was the lightning rod moment for the conversation we wanted to have and a lot of people are interpreting it one way we have like a very different interpretation of it so gp five point four great code model great intelligence model beat them and t and lots of benchmarks but we've been here before every single model that comes out kind of goes a little bit more up the benchmarks and now there are ways that they kind of align themselves a benchmark to do really well but we are believers that model capabilities are already very very good and actually given people even more capable models is not gonna make much of a difference right now because of this chart so this chart is being shared pretty widely around x and it's from ant so for picture on t they're putting at these to try to show what the impact of ai could be across industries so what it's showing you is theoretical ai coverage which means how much of that industry could be theoretically automated with ai and there are no surprises here ai is really good at code and math it's very good at finance it's very good at engineering type roles it's very good at legal very good at like arts and media pretty great at all of the office and admin work so it can get you a lot of coverage in a lot of different industries and the red is the observed ai coverage just how much ai is being deployed within this industries and how much of that work it is automated and i think what you and i talked about on slack is we don't believe that for the average ai user the model is already good enough it really is not going to matter this year if they get another model another model another model the really hard thing about ai is actually integrating it into your existing workflows i think one important thing to understand is like i think everybody's is looking at this chart and they're looking at this blue area which is theoretical and they're like oh gosh ai is gonna wipe out a lot of the jobs in all these categories and like that's very theoretical might happen might happen year from now might happen a decade from now we don't know what's the most interesting i think what you and i are interpreting this differently is that there's this massive gap between the red and the blue and there's some work that's happening in coding and in business process and in sales and some of these customer service these really important markets but it's like still small relative to what the perceived opportunity is and that blue is really kind of the perceived opportunity so right if we all watching the show today agree that like oh there's some theoretical much bigger opportunity versus where we are now like what the heck does that mean is the big question we just dropped the ai adoption playbook it gives you the exact framework to actually redesign your business with ai it's a proven roadmap that helped one company book eleven thousand meetings and another to resolve issues thirty nine percent faster get it for free click the link in the description so there's a good story that this has happened you know once before in time i i was giving you a good quote from a dinner i was at and i'm with a bunch of finder and one of the founders in there is incredible and he had this incredible quote where he said you cannot walk into the future if you're looking back at the past and i think this story i'm gonna go through kind of explains what's happening which ai is being compared a lot to electricity alright it's like a fundamental thing that everyone is going to access and get a lot of value from and thomas edison built electricity generating stations in manhattan and london in eighteen eighty one and within in the year electricity was being sold as commodity so we had electricity as a commodity in eighty eighty one this incredible new invention but by nineteen hundred less than five percent of mechanical drive power in american factories came from electric motors and so companies had not integrated into how they were doing work and if you looked at that it's because those factories kept their old layouts they just swapped street steam for electricity and then ran the same processes so think about that in terms of ai the productivity explosion of electricity when in factories only happened when they redesigned their factory floor around electricity right so they started by stepping into the future with electricity by looking back at the past the same old processes i'll keep the same processes i will swap steam for electricity and i'll just do that thing and there was only five percent adoption it got wide adoption when all the factories when they redesigned their exact factories around ai that i think is going to be the fundamental shift that happens in companies not ai model capabilities but redesign the company to be an ai native company team structure skill sets how people do work and that's gonna take way more time where it takes these companies to come out with another model another model there's a cool thing you can do now go to complexity go to chat go to any one of these models and ask it to build a table of open jobs in google deep mind claude and t and open eye and tell it to show you who they're hiring for because if you ask who they're hiring for it tells you a lot about their strategy and i do this all the time they are hiring for ford deployed engineers right people who can help companies integrate it into that business but not swap steam for electricity but how you start to redesign your business around these models i think this is honestly one of the most important points we've ever made on the show is that the bottleneck is humans that human bottleneck is going to take i don't know karen and what do you think decades to fully get through i think it depends if we get agents that get deployed as an employees and can actually do a bunch of that work internally but for the average customer you and i have talked about this like there's like we go to dinners with ai finder and it's a different planet everyone's in there like cloud md file trying to like get my open claw agent to like run a bunch of my stuff then there's a category where are kinda doing some stuff with ai and they're like hey i'm using chat on a day by day basis asking it some questions maybe getting it to write an email and then there's a group of people are like what the fuck you all talking about the majority of humans but that's the majority here was a study majority yeah there was a study recently maybe from open ai or another one of these companies where like normal people it just people surveyed eighty four percent had never used ai right that's how early we are if you look at some of the data only eight point six percent of companies have even deployed an ai agent in production right there is such a small amount of usage and open ai i had a state of enterprise report actually that was pretty interesting where it just show the top five percent in terms of intensity in terms of usage where orders of magnitude way ahead of everyone else like the gap between the top percentile and everyone else has never been greater well one it shows you that the single biggest opportunity on this chart is actually the gap between the red and the blue and right if you can help any a company transform and become ai native then there's a lot of opportunity a lot of money to be made there because like we said the model's are smart they can do all these things right back but i wanna tell you about another podcast i love the d pod hosted by ramon bar and blaine bolus is brought to you by hubspot media d pod is a podcast about all things direct to consumer remote and blame cover everything from starting growing and optimizing e commerce stores and direct to consumer brands they talk with founders marketers platforms creators and marketing and growth agencies to cover topics like brand building social media influencer marketing website conversion paid media facebook ads and much much more if you're interested in the stories behind your favorite consumer brands this podcast is for you they did an amazing show called meta ad secrets how top d brand spend three hundred k monthly profit you can listen to the d pod wherever you get your podcast i think what's going on g is a few things one first of all all the cost of these models is greatly subsidized right now and like if you compared the actual cost to get from red to blue like in terms of actual cost versus a non you know subsidized cost it would be pretty expensive right like the amount of compute that you're paying for inference that you're paying for to close that gap it's gonna be a lot it's not going to be tens of dollars or hundreds of dollars can be tens of thousands of dollars right yeah i agree with that okay but we are not the episode just to give you the opinions just to give you like here's what we think we wanna give you the pro calories could you've been working on a skill that can actually help companies close that gap okay so i'm here in complexity computer which is one of many ai tools it's kind of inc to what what we're using here and i had to do a task i gave it a very complex prompt it ran for well over an hour and this is my v one i'm gonna edit it through this and and i'll give you the skill at the of the day but what i had to do is basically can it build a skill that you could use in any ai tool chat petite claude per complexity cloud code what have you any tool to actually help you take your team yourself your team your company from you know being that factory that isn't set up for electricity to your metaphor care and to being an ai native you know organization to actually understand what it would take okay so k what i really had to do was go and research current best practices in ai transformation look at all the current frameworks rethink them and actually make a new framework for us and a new skill that's gonna help people take through so here's what it did it researched twenty existing frameworks it did a bunch of real world case study analysis it did a failure analysis and current best practices from mckinsey and h b and wharton and all of the fancy folks here's the framework here and i want your opinion on this the new framework is called rapid five and r is reveal assess the team's actual workflows maturity and map the jagged frontier of where ai helps versus hertz their specific work a architect design the target ai native operating model with workflow by workflow before and after designs technology selection and change management pea proof implement through two weeks sprints on real world pilots not synthetic measured across three horizons efficiency capability and transformation in grain shift from tool adoption to identity shift through peer learning ai first defaults and performance integration indeed d build a ninety day reassess cycles because ai capabilities change quickly alright what do you think about the framework here yeah so let's say so that's changes quarterly and that's important because it actually understands that things are changing in a fluid way so this is really good what you're really doing and what we're showing folks here and i think you really want us to go deeper on this specific use case you're building a four deployed ai skill four play engineers so people our listeners understand they're going into companies they're working for open cloud working for these different ai products and they go in and they implement ai into your business and so when i've talked with a lot of ai founders their biggest problem is that companies are struggling to integrate ai and agents into their workflows which is what that chart is saying so they hire the specialists who go in and do that for you what you're actually kinda of building is a skill for the average business to be able to do four deploy ai engineering within their own company and so this here is like a pretty good framework what is the inputs to run this skill the skill requires essential team profile core workflows five to ten current ai state and transformation goals like that's the bare minimum important data and systems environment leadership culture context constraints risks and then helpful competitor benchmarks individual skills inventory and prior performance data okay so a lot of this is gonna be tricky to get actually i think a takeaway for folks here is if you wanna close a gap between the red and the blue for your business because you think there's value and intricate ai across a certain team that you can actually ask ai to actually start to build a skill that will allow you to kind of give it some input around that team and i think to your point one of the suggestions would be have your team just do a bunch of looms of how they work and then take those transcripts and then give it to your skill and this skill extrapolate that using some sort of framework like you have here and then creates the ways that ai can automate those things and maybe we'll show that in in practice maybe we'll do an episode where we show to would part two of this where we'll like really do the screen share we'll try to simplify the inputs and you and i will just keep iterating on the skill like offline and part of that episode until we get it like really really tight and then we'll give it to everybody so i'm sure there's some people who want the skill now we will give the skill away once we think is like really good we wanna go through a bunch of fictional examples and then we wanna do a couple real world examples and then we'll know it's like pretty good cool okay that's the episode opportunity you might be ahead of your competitors but you're probably behind the market opportunity big market opportunity i think it's funny that ant philanthropic put that chart out there's a bunch you could talk about it but i think the most interesting thing is that is a real gap for a lot of businesses from where they are to where they could be appreciate you watching and hit like hit subscribe we'll see you real soon on marketing it's a great hey everyone you know kirin and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marking against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices tutorials from us from guest we have on the show and from people even beyond the podcast that we think are gonna be helpful and really have an hacked on your day to day week to week doing marketing you're going to love it it is something we've been talking about for a while we're really excited to have it out in the world we've already got a hundred thousand marketers who are on this newsletter please join it's completely free we love to have you as part of the marketing against the grain community and it's easy you can click the link in the description below or you can head to marketing against the grain dot com slash subscribe we'd

okay complexity computer is just out and it is incredible i just give it one prompt and it built me a live interactive website using poly market data not just that but we used it to gray hubspot in higher product marketing strategy it built us an incredible product marketing skill that you can use because we're going to give it away at the end of this show all of that more on this episode of marketing against the green here's a quick word from hubspot hubspot helped tumblr solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com here we're on a super agent bender on the show today we've done a bunch of stuff with man we've done some claude code stuff with our friend james at boring marketer now we're all in on per complexity computer and all the cool stuff you can build with these really advanced agents so we're gonna walk you through today some really awesome marketing growth use cases but here before we do that off air we were kinda talking about it seems like all these ai companies are converging on one core use case that will all be doing it's just a question of where we'll be doing it and maybe break breakdown on what you mean by that and like what you think that use case really is i guess if you've taken the last week or week can a half of all of our episodes and you kinda watch them back for man from cloud code and even the super scale where they had their autonomous paid agent and so what has happening and so that you have a super agent and that agent has connectors and skills right so it's able to connect to whatever amount of tools you give it access to and then it has a bunch of skills to do things in those tools and what is kinda breaking my brain is every single thing is convergent on hey we're going to be a super agent and you give us tools and tools or things like hey you can access my email you can access youtube this is what open call has got a ton of press ad you can go back and watch the episode we did in that so like open call is same thing an autonomous super agent connects to your tools has a bunch of skills the skill is like i can do content i can do paid i can do ae i can do some kind of pre sales work and i've started to kinda go like what is gonna differentiate all of these different apps from each other like they're kind of all our conversion on hey where's this a super agent it can do things autonomously we can enable tools and it has a bunch of skills that can access and i think you're gonna show per complexity computer is in the ballpark of one of those super agent and it's pretty sweet pretty and i'm in this all the time i spent the entire weekend in cloud code i built myself a financial adviser on saturday night whilst i was watching a movie called giant by princeton az z i'm a huge princeton fan i'm just there like what is my life like i'm building like a financial adviser here a cloud code i'm watching a movie which is a bot thing to do i don't think you should like terrible you just take some time away from your laptop could just like commit to at you arabic movie but i couldn't and then i get fo because you're like hey i'm using per complexity like computer it's sweet it's two hundred dollars a month but i don't care about i'll pay for it and you show me this stuff i'm like oh this is like awesome we're gonna show you this my stuff but i'm like there's too much you have any super agents for tools and skills i don't know which one to use so i do think what we're saying here we're about to get into complexity computer which is another one of these super agents i think the advice you're giving folks is like oh this use case is getting pretty clear and it's gonna be kind of a primary way you interface with all your other software and data and tools you're probably better off to focus on one of them i think you're a better and really build and iterate and get right and that list is essentially cloud code slash c per complexity computer man open claw anything else you would put on that list just for people no you know what what's fascinating only because of an acquisition open ai wouldn't have been in your list right they're only in there because they bought open claw which i think is google isn't in that list google isn't in that list yeah so that was just very fascinating and by the way open ai ais is in the list i'd say the most difficult one like open quality is the most technical is the least accessible most people watching the show probably will not go and use open call claude coworker code or complexity computers is probably the best option for the average person watching this show though i did see here that mac minis are sold out in new york city because of a open claus has caught the zeitgeist i think they are the one that has the community being built around it this is a great marketing lesson like the guy i i watched him on le treatment and he just wanted to do something different from everyone else and basically give it a personality a quirky personality which is why it had the lobster and make it feel fun not make it feel like kieran and i think he is a example of a brand marketer he branded himself against the curve yeah and people will now think of that as like the fun community doing like end of the stuff and so it does show you the i think marketing is going to be to d facto skill to have because you're gonna have all of these super agents they do very similar things and open cloth because of one reason or another is the one that it has caught the imagination of people yeah hey guys one of the most valuable things we shared in the show today was this amazing product marketing skill to audit the product marketing on your website we're given that away for you for free so if you want that skill click the link in the description below and we're gonna give that to you it has never been a better time to be a creative person with taste right never and we've said that a lot on the show but let's show you exactly what that means let's share a few computer examples so kieran you and i write a book we've talked about it a little bit on the show before right and so this is complexity computer when you sign into complexity you have search and now you have computer and when you start a task in computer you describe a task and that task just runs in the background until it's done like you were running it on cloud code or in a terminal on your local computer right hence per complexity computer so i wanna show you the task that i kicked off last night i want you to build me a skill d file that can design the world's best business book cover currently writing a book about marketing ai i want to be able to give a full brief on the book and i have the skill execute five remarkable design concepts to do that i need you to go and scrape and reverse engineer that covers that the top one hundred business books sold over the last twenty four months so i need you to find the images i need you to analyze the images i need you to name the core components design styles how they interpret how they're gonna to connect to the core content and message of the book blah blah blah so like there were some really complex stuff i asked it to do right it had to compile a ranking it had to go and scrape all those images it had to then go analyze each image and compile insights from each image right and then had to take all those insights and build them into a skill that you could use in perplexing computer cloud code anywhere skill remember skills are one of the most important things we talk about on the show and it just went did it karen i think that's what's really cool yeah and if you were doing this in cloud code like you probably would need to install fire call you would have had to you know do some more technical work it might have been better quality and cloud code because you would have had much more granular control but i do think that's one of the trade offs here as ease versus like depth of control right and p computer i do think has a little bit more depth of control so you can see that it builds a plan of what it needs to do and you and i have been talking a lot about like planning becoming a really big important part of how you work with ai and probably do a show on that soon so then it researches through all of the best selling list what the books are compile the list and then what's interesting is once it has a text file of all the books it collects the cover images and then it spawned karen four different batches to generate and review the covers of everything right it's like creating agent teams yeah now let me launch four parallel sub agents each analyzing twenty five book covers in death which is pretty wild right and so look the other thing about complexity computer is that it's model agnostic which means it can use google models opening our models claude models whatever right you can see right here it's using claude son four point six to do this and it's telling you each of these twenty five titles took ten minutes so basically if they hadn't been batch it would probably take like an hour right to do all these and so that it gives you all of the batches and the learnings it writes the skill file that you can now use and everything gives you basically we now have a book slash cover design file that i can send to you and we can both iterate on book covers together right it gives me all the learnings and then i then gave it a brief of the book that we're writing and then it created a bunch of concepts which are cool but i needed to be able to share it with you in a more easy way so then it built a website yeah i had built a website so that i could just send you the link basically built this beautiful website of rationale of why that cover is the way it is and by the way these are good mocks man yeah these are really good mo i was with real good mocks like and the reason they're so good is because to your point it's calling the best tool for each task yes it's not collects these image tool again coming back to the opener of the show the super agent that can use the best tools and skills to complete the task is going to be the primary way you use ai and that means the results are going to be like best in class remember when we first talked about ai all the way number years ago we talked about code become disposable and there's so many use cases of it like here's a website i i've just built for this five minute thing so you can show me these and then never think about it again there's two things that i think that we got really right disposable web for sure agents yes and then i i did get a third i would just like to go on record for the pod community even if this gets edited it out that i was right about the x valuation by the way oh you and i had a whole podcast on if elon would be able to turn twitter around yeah and i just saw that the valuation is six x above where he bought it always invest in the person exactly right back but i wanna tell you about another podcast i love the d pod hosted by ramon bar and blaine bolus is brought to you by hubspot video d pod is a podcast about all things direct to consumer remote and blaine cover everything from starting growing and optimizing e commerce stores and direct to consumer brands they talk with founders marketers platforms creators and marketing and growth agencies to cover topics like brand building social media influencer marketing website conversion paid media facebook ads and much much more if you're interested in the stories behind your favorite consumer brands this podcast is for you they did an amazing show called meta ad secrets how top d brands spend three hundred k monthly profit you can listen to the d pod wherever you get your podcast you had a cool thing that you wanted to show cool thing to go do to test this out is they have this cool thing where they have live examples which is great onboarding tool especially they have a cool live examples here that you can go click on you can see it work and bring up the final asset and i haven't thought about this so they did this state of us politics and the core sources is poly markets and so poly market is a tool that where you can bet on outcomes anything at all and that is such a killer thing so like they have the entirety of old bets being made around us politics in a single and so you can see here that they have suffering trump's presidency federal reserve and it's just pulling in all of the info from poly market and so you can do that about anything like you can take any kind of topic and you can basically create a website all around the bets being made in poly market on that topic so i like for sports i could pull one together for everything that's happening around the premier entrepreneurship and send out to my friends to show like these are the so good it comes to people are banging on think this one is really killer because poly market also tends to be right a lot of the time so it's not a bad way to like understand what's happening in the world yeah because like you can literally do everything and by the way i would do a separate rev of this where you put a confidence score on each of these based on poly markets success in each of these categories and yeah you put like a confidence score on them which would be pretty cool yeah so i think that's a really good use case you can go basically ask it to just build something use poly market as a source and it will actually go do that there was another funny one actually so this one's kinda cool right it has all of the ai lead companies has the whole watch list built for them but first of all i thought this was like someone had just you know you you can publish things publicly in yeah claude and so i actually have the same thing where you can publish your or work publicly and i thought someone had accidentally done this but then i realized it was an example but pretty good this is someone like get in an offer at stripe as a senior product manager and using propensity to come back and give a counter and like wow it's really hard to deal with humans anymore like negotiation because every human is so well informed right it's ai just builds the counter yeah offer and so that's a pretty interesting one if you're going through a rule at the moment and you need some help like this one was really well done like research the different base salaries research what you should get in rs issues the and then came back with a counter offer i thought that was a really cool one that's actually really a use case you know i've been really impressed with the karen i let me show a couple other things and then we'll talk about some best practices also for how to use per complexity computer i gave it by version of the marketing touring test kieran this is the thing that i ask every new ai advancement to do okay which i basically gave it a long instruction of i want you to go find the fastest growing non obvious companies out there and reverse engineer the unique marketing strategies that they've done k the simple basically i'm trying to create a mechanism to discover new hacks to grow right yeah yeah yeah and so it's like i wanted them to go out find a list of these high growing websites it aren't like the ant philanthropic open of the world like the next set down what's driving their growth what tactics are they doing to drive that growth what could be learned from that k and so it's pretty complicated because they have to go and figure out find enough data to be confident in a ranking of these companies and then basically reverse engineer what those companies have done and they've looked at data from similar web and lots of other purpose they also like look at our organic traffic decline and they're doing this like relative to hubspot but what's interesting is at the end of it karen i've essentially have a full website report of what these companies were doing and there's seven patterns driving these are b only and i think you and i will largely agree with but i'm interested to hear what you think p g dominance did fifteen companies next time i'll do a bigger sample p g programmatic seo user generated content adjacent category seo product loops community driven distribution and low ad spend yeah where is it on the ad spend from i have to go back and do all that i don't think the ad spend one is right yeah but what's interesting is like it's driving a deep wow so if you go into near zero ad spend it's trying to find percent of traffic coming from ads i think is what it is it's not doing actual ad spend so because this room this is traffic not customers versus as customers it probably look very different but wanted to do a breakdown here so like linear it has really high direct traffic you're seeing a bunch of interesting like interactive ways to look at cool data right and if i am looking to grow there are some tactics that i could consider right yeah reverse engineering companies is a super cool long research in general is just such a solved problem you can paste yeah anything that's external you can get i think this is a really good example what i had perplexed computer is i had to basically build a skill of what great product marketing looks like then i had it crawl the hubspot website for all of our products and then i had it use that skill to audit how we were doing and basically it's like hey our big time product pages are doing really well it's our feature kinda second tier product pages where we could have a lot of improvement and like kieran for example i think this probably true for almost every company yeah right yeah but it's something about seeing in this way yeah yeah where you're not having like the person who's doing the work doing some on it and you're gonna have it bias it's like i think you and i and the entire product marketing team could just sit around and look at this and be like oh yeah this kinda makes sense and there's some some obvious areas where it's like oh maybe some of these have been lower priority features and maybe some but like sales forecasting and analytics like we should make those a lot better right let's go make those better they should be a lot better because we should just automate the creation of them exactly and so what i think is really cool is that it i asked it to build an out a ranking algorithm and score everything and so it was able to give us that ranking tell us what we're doing well and i think look at what our weaknesses are don't you agree with all of these yeah i think this is really good because thank you for this for this to another agent who actually goes off and fixes and based upon this correct and it outlines some methodology but this is to say if you're running a team especially now you can have incredible insight into the work you're doing and in your team's doing without having to spin like literally your entire weekend going through stuff manually which i think was the alternative up until now yeah yeah i think what's coming out in twenty twenty six is like such a huge step up jump up step up in terms of the tools we've had in the past and so there's there's a few other things two kieran one is that all of these tools cloud code cloud code work man per complexity everything they're about connecting data from lots of places and so per complexity just like all the others have all these awesome connectors like you just connect all of your hubspot data right and start going to town with how you wanna visualize your email data all of that like that's that's pretty cool look that's pretty awesome we have the tool right like there's just no more tool and i suspect the average person use we have way more product than the world could use at this point yeah i think the thing that is hard is how do you start to fit it into your workflows or how do you change the way that you work changing your habits is the harder problem to solve today then actually the tune is amazing like complexity is amazing i'm looking at it thinking why there's so much i could do here i spend a lot of my time in cloud code we love man but a hard to like go back and continue to use it even though i have it on my telegram on my phone open claw we have to come back and do an open claw episode with some of the marketing use cases just crazy what's interesting kieran is that we're starting of at the point where the technology is no longer barrier the like operation the implementation that using of the technology is becoming the problem that is the problem and i guess before we close out here i think it'd be helpful to our audience if we try deposit some ways to do this like i will tell you something i was doing last night you can tell me if i'm a crazy person or not we have glean here at hubspot you know which allows you to like access all of your internal data with ai in a really semantic like ai search kinda way right kieran i was trying to back into all of the roles on the marketing team and the core skills in those roles so that we could then create skill md files for all of the skills for each of those roles like i think one of the places you would start is like if you're a team of two people record the work that you do on a daily basis of video put that in gemini and i or get the transcript to put it in claude or something have it tell you what type of skills you need and then work to iterate and build those skills so that you can do the work you're doing much faster much more efficient that to me seems like one of the most obvious things that nobody's doing that we will all be doing like six months from now yeah do you agree with i think actually lumen yourself doing work and use it that as a transcript to build ai workflows from actually great we do that somewhat internally where we take looms like literally just do work and that rate yourself doing work and you can turn that into skills and workflows the other thing i would suggest that's kind of a following on from yours is do one at a time because you could also have fifty skills available to but then you have to get into the habit of intricate integrating those into your workflow and that's the hard part i think people struggle with is changing your your behavior is default into using those skills when you have to do that task and so for me what i tell people is you know do one workflow at a time you know build skills build the things you need and then when you go to do that workflow try to start to default to the ai way of doing it and just go work workflow workflow workflow workflow rather than i think what a lot of folks are doing is just building things like they'll build build build they'll build but they're not like using them in any meaningful way and i think that's going to be one of the outcomes we see for a period of time where it's so easy to build stuff there's gonna be more things being past around within companies than anyone can actually use and so you have to start to like do one workflow at a time and make sure that you're using those things and they are helpful for me you have to use those things too kieran because you have to iterate on them and make them better better yeah i think it's one of those things where it's like cool let me build this thing right and which is what you're saying but now it's like no i need this thing to be really really great let's say have a product marketer and i want a skill to do my first draft to product copy right like i probably need to work on that skill for like twenty to forty hours right i need to give it all the work i need to question it i need to give it my point of view i need to do all of those things then i need to test it and basically that skill is not good enough until you can run it on a new product and basically have no changes yeah and until you're like oh my gosh this is like ninety nine percent of the way there yep it's not good enough yeah and you shouldn't actually roll anything out beyond like one individual human until it gets to that point like you sure have like a big repository of skills until it gets to that point i don't think yeah one of the things you can look at is as number of edits to see how good your skill is yeah and if you have a curve you have to get the curve right down to like minimal amount of edits and i still think a lot of it comes back to there's gonna be this messy metal where it's really easy to do it first thing and then you're like oh this is like great claw just built it all for me or per built though for me and i'll just start to pass it around whereas all of the value will become like i'll use this repeatedly and iterate and make it better with the ai and i think that's gonna be the real value is like intricate integrated into workflow use it every single day how do i make this much much better and make that a systematic way of working yep maybe drop us a comment if you would like us to do you know a show on recording your work flow turning that into a skill and what this process is like it might be valuable but i don't know for sure so if you think that'd be valuable show drops of comments that if it is we'll do that and kinda show you kinda yeah soup to nuts what what that would look like to do it but i think your advice is right here and that it's about focusing and not spreading yourself too thin using too many tools and not building too many low quality like that skills being stuffed junk in the world right yeah which is ai swap was one thing ai clutter is the new thing yeah yeah like it just so much clutter of ai your life and your relax although we've been doing all over glass yeah yeah it all looks pretty great like i said dopamine head alright like you get these dopamine heads i made not no one's actually using it and i'm not using it but but cover skill was like my fifth iteration of a book cover skill yeah yeah right i'm like and it still probably needs like three more iterations to like really really be good refine it and the last couple of things i would say before we close out the show here and is that complexity computer is only available complexity max which is two hundred bucks a month so it is expensive it is only available on desktop cannot use it on mobile yet which has been a real hindrance for me i really want the mobile use case and there are some tips that i asked around how to use it well and it's basically like hey go and give it complex tasks and use the connectors all the stuff we talked about but i would ask per complexity or claude how to use it specifically to the core problems you have in your role to get a little inspiration if you're using it or coworker man anything else i would be really focused on how you were using one of these super agents yeah like ask to build you an onboarding and plan exactly so good alright this is fun shout complexity i think they build a really good product i'm excited for this super age of battle to keep going and we'll see everybody real soon on the next episode of marketing screen

okay guys i'm sitting here after watching james dick the foreign marketer build out an entire inbound marketing campaign in cloud code with landing page with lead magnet with incredible positioning in and he took him thirty minutes my mind is pretty blown he shared tips i really didn't expect him to give away incredible skills that i myself took note of and i'm gonna to steal this episode is gold for marketers who do not wanna get behind who want to figure out how they can start to use claude code to super chart their own work and better yet if you want everything james talked about on this show you can get it right here in the show notes just click on the link that's all yours to get all of that and more on this episode of marketing against the green here's a quick word from hubspot hubspot helped solve a big problem they needed to move fast to produce trending content but their marketing team was stuck waiting on engineers to code every single email campaign now they use hubspot customer platform to email real time trending content to millions of users in just seconds the impact three times more engagement double the content creation wanna move faster like tumblr visit hubspot dot com alright welcome to the show with james you are the mind behind the born marketer kind of the person that is pushing by market and showcasing in how you can actually do a ton of marketing through cloud code skills and one of our most requested shows that we have kind of put off because we wanna do to come commands start doing it is a cloud code this is what everyone wants to know how do i use cloud code how do i use it for my work how do i use it from mark what's all this magic that i fear online about people using clock code to do amazing things and so welcome to the show because you're gonna give us a lesson and how to do that yeah thanks for having me you know my goal here is to show people how cloud code can kinda become like their default place to get work done and that ranges from marketing data analytics working with external apis and tools and then being able to deploy things onto a website so kip and i are cloud code converts we are pretty obsessed with cloud codes we are also pretty excited by the show but for the person who is kinda starting to get themselves familiar with cloud code their question is probably can just do everything you're about to show me in claude and using skills in claude so why don't we give us a little introduction on what is the value of cloud code and when would i use that as a market tier to do job like what's the functionality that unlocks a ton of things for me so cloud code is a coding agent that lives on your local machine so it has access to everything on your computer it can read write search files perform a bunch of different functions very very quickly and it's fine tuned with different capabilities to write code effectively to search code bases and to understand how to interact with like third party tools so claude desktop has been evolving a little bit i don't know if you've seen claude c come about yep but that's starting to get some of the same capabilities as cloud code in a friend way but it's not quite as advanced yet cloud code is really for you know the power users if you will so you wanna build a website you wanna build an application you wanna do marketing work and deploy it cloud code is the way to go it can access tools in the command line so you know if you wanna access your github repo or something like that you know github and these other third party tools have tools that are optimized to work in the terminal environment where cloud code lives so cloud code can interact with tools in a very efficient way and access the data push read and write to those as well one of the other things i think you mentioned this but a good example would be if you were building in a marked in research still in claude it would be doing all of that research through a cloud whereas if you build out a cloud code you can give it access to multiple apis in the environment so i say hey but you can use x you can use complexity you can use catch t you can use all of these different apis to gather research from a bunch of different places for that skill and so just gives you way way more functionalities capabilities yeah yeah for sure and then you can build specific skills on how to utilize apis and other tools to the most effective ways so like fire crawl is one of my favorite tools to have integrated into cloud code yeah per complexity is also great yeah those are really the two tools that i recommend people start with is per complexity and fire crawl if you wanna understand what your competitors are doing crawl their websites find gaps in the market you know those are the two tools that really start to unlock a lot of those workflows for you we just dropped a free claude code guide where james is giving you his four workflows and twelve prompts this guide shows you how to create your own landing pages build interactive lead magnets email sequences and even shows you how to find your competitors gaps all without writing a single line of code get it right now click the link in the description now let's get back to the show now james i think a lot of people were watching this and be like oh that's fine james you're an expert developer this is easy for you to say i've never been in a terminal before i've never done all of this is that true did you come from a development background like how the heck did you get started doing all this yeah i mean i'm a startup guy and a marketing guy and you know i've been working in apps and websites and things like that and running marketing campaign since around twenty eleven twenty twelve i didn't touch a terminal until about a year ago and i first got started kinda playing with you know the typical kind of vibe coding tools like rep and lovable and things like that yep but it left a lot to be desired for me i wanted more control i wanted to do more and as these agents started to improve i started testing cloud code i saw a bunch of stuff happening on x as well and i was like i really have to learn this and i figure out how to harness it so at first it felt super uncomfortable like again i had never touched the terminal i had never opened cursor anything like that before but you know to me it's just about like finding a small initial project and beginning to get your hands dirty and once you start to work with it you start to understand sort of what you've been missing and it's a real eye opener once you just tinker around what was the first use case you built in cloud code that kind of unlock i feel like there's this magic moment for a lot of how we use it ai where you're using your tool like that for me cloud code i built this skill that was able to like go through and parse imagery of a thing and then do to research and then i did a bunch of research and then create a strict strategy so plate is a skill that allows you to actually take screen grabs and i was like holy smokes this feels like living in the future when i got kinda make super addicted to being able to build these kind of incredible skills to do this work what was the first one that you built when you work felt like you were kind of working in a different time the first thing that i did was build a landing page being able to one shot a beautiful landing page to me was like my first eye opener you know i've run marketing agencies and things like that in the past and i would always have to work with developers or go find you know a front end designer or something like that you know to be able to do this type of stuff for me so what i realized i could build and deploy like a high quality landing page i was like wow this is amazing i don't have to rely on someone else i can just do this now whenever i want to so that was step one and and that's typically kind of the first test project that i tell people to start with go and build a landing page because to build a landing page there are other steps and research steps you can do which we'll get into but you also have to begin to think like a developer and start to set up a developer environment so maybe you set up github right and you have version control and you code up this landing page and you learn how to push it to github now it's there so next i wanna figure out hey how do i deploy something then i might go and link github to ver or net or something like that and then i hit go in the terminal and i have a live website in a matter of minutes that was really the first step and i started to learn how to kinda connect and orchestrate these systems so that you know i could move from just kinda working on my local machine to putting something out into the wild and now like all my websites like i've built myself like you know the by marketer dot com and things like that i've done all of that with cloud code we've got you know lead magnets i have a saas on there now i sell skills i've got links and landing pages for my community a programmatic seo strategy all of that is done right from the terminal so why don't we get into it why don't we show some of your skills in action and how you kinda of use the tool let's do it so to get started let me go ahead and open up the terminal and this is kind of the scary part don't be scared don't be scared though don't be scared everybody it works in natural language just like your normal l so i use a terminal called ghost and it's very clean it's very fast i've used cursor and things in the past but i let my agent write all the code and i don't even read the code you know so i don't need to see the file systems and the file structures and things like that that's kind of noise to me i just wanna be able to chat with cloud code so to get caught up here i call cloud code hey let's come up with just like a new idea for saas and we're building kind of like a linkedin command center it came up with that idea i said okay cool build the landing page it built a landing page and what i just showed you is what it came up with the first skill to make a beautiful landing page to consider is ant philanthropic front end design skill so i'm sure if you've seen vibe coded projects vibe coded websites things like that you can notice the ai patterns the gradients the purple colors the same fonts everywhere the front end design skill explicitly tells quad code to avoid those sort of ai slot patterns and create something unique so that's how we coded up this landing page and it took just a couple minutes for cloud code to do it and deploy it on my local machine and just for everybody watching i i want to actually just double down on skills we've talked about them some on the show but you know lots of new people watching today probably where skills are literally a file a skill dot m d file a markdown file and james i think of skills is like a list of very expert level instructions to apply in a specific situation in which instead of having to do a bunch of one off directions or research or anything else it's almost like i have a friend who's a designer they gave me their best advice i put it in a document and then ai goes and axe as if they had a lot of the same skills that designer has is that like a good way to think about it you have another definition that's the right way to think about it and we'll also show some other ways to think about it as we get into using these skills but yes i typically explain it as hey this is an instruction manual for how you want an ai to handle a task and when i build skills i go and i understand how the best in the world complete a certain task and i ask claude code to build a skill around it and then i go and look at references because cloud code and ai has to know what good actually looks like and then i implement guard rails do's and don'ts you know things like that and this is a persistent instruction manual that lives in your project that cloud code knows when to utilize based on your prompt so skills are a way to level up your workflow almost instantly there's a lot of skills out there that you can use you can also create your own through some of these workflows that we'll look at here and could you just move take us through how did you get this skill and then how do you tell that skill to create this page like if you could actually show us the prom because yeah people james are probably already struggling like how's claude in this like weird terminal thing he's talking about right so like give us a little of the foundational you're ahead of everybody we wanna go back to the beginning a little bit i got you so basically everyone has a terminal on their computer i just installed one called ghost it's just a nice looking terminal and just open that terminal and typically when you interact with a terminal outside of cloud code you need to know all these like commands that a developer might know so don't worry about that just go to google or go to your favorite ai and say how to install cloud code and you're gonna get a command that you can go and copy and paste right into that terminal window so i'm just searching for cloud code install command and i'm gonna grab that and we'll plug it in it's going to go and it's going to install packages it's gonna access cloud code and then it's going to ask me to authenticate or to log so cloud code is successfully install that's all we had to do we went and search for the install command we copy and pasted of that into a terminal and the clock code is installed so all you have to do now is type claude and hit enter okay so i trust that cloud code can access my folders on my computer i'm gonna hit okay and cloud code is up and active now that's as easy as it is to install log code so i'm logged in already but if you're not logged in you will be prompted to authenticate with your claude or philanthropic account i subscribe to a claude max account it's like two hundred dollars a month yes it is a little pricey but i've never run out of tokens and i'm on this all day long you can also go to ant drop console and get an api key to authenticate with the easiest way is if you subscribe to claude just select claude account with subscription you hit enter it'll open up a window and you just sign in and that's it not hard not intimidating not hard pretty simple okay so now on once you're signed in now you can think about these things called skills yep and so kieran h category a great question like how do you actually use them how do you get them in here how the heck is it there are a number of skills out there available like on the web so the front end design skill as an example and t it created that that you can go and search for skill directories for cloud code and you can find a bunch there's some free marketing skills out there too if marketing is your focus a couple that i use i use cloud code a lot for development i have one called super superpower that i found that's really amazing and that helps me you know spec out different tasks as a non code cloud code kinda guides me through the workflow that it's doing and and things of that nature the skills that i really focus on are the ones that i created that i have on the by marketer com and i need these skills so that it removes all the guest work from having to know how to interact with skills so if you wanna install skills typically it's like a github command or in the case of my skills it's a zip folder you download a zip folder you drag it into this little chat box and cloud code will unzip it it will install it into your workspace and then you have things like this available what so i'll i'll just give you a demo yeah please this is called writing in and into the command line so so i mentioned that skills can go beyond an instruction manual and what i mean by that is we'll see an orchestra skill fire up here so this orchestra skill will guide us through various skills to use to execute marketing campaigns i don't even have to know like what questions to ask i don't have to know what good looks like because that's encoded in the rest of the skills too now the biggest blocker for getting the most out of ai that i find is people don't know what questions to ask and they don't know what good looks like i'm trying to remove that friction when you install new skills into claude code so i fired up the orchestra skill i just said hey let's use the orchestra skill to get going when you install these skills they'll also show up as slash commands so if you type a slash command and you hit orchestra you hit enter it'll fire it up you don't have to ask it anything now what it's done already is it's understanding what we have in the folder that cloud code is active in so when you fire up cloud code you tell it hey i wanna start a new project let's call it linkedin growth saas or whatever it's called it'll create a folder on your computer okay the cloud code is kinda logged into or has access to and then when you say build a landing page it'll build an html document or file and we can open that like on our machine and that's kinda what cloud code is working within so it looked at that html file that i showed you earlier that we had open called forge and it's like oh this looks like a linkedin growth saas we have a landing page built what are we actually trying to produce for this demo and it's saying what's the primary goal for this session and there's a few options that the orchestra scale is giving me as saying do we wanna build a marketing system work on positioning find a unique angle right conversion copy for the landing page do we wanna generate leads content like a lead magnet concept landing page copy and email sequence we wanna work on a content strategy a launch workflow or just show off the skills live so i'll let you guys decide like what direction do you wanna go down and just on the orchestra skill so it's kinda like an onboarding to ai skill like it needs whatever's is in the folder can onboard you on two things that you can do for that folder it's gonna call other skills then that can do all these different things or you have to like install them separately so all the skills that i use are like one package it it installs it into the workspace and then the orchestra skills the one you fire up first the orchestra skill knows what skills are available for all kinds of different use cases so it routes you to the skill to get the job done based on your goals great i know what kids doing tonight yeah yeah more skills we wanna do a generate leads content number two okay so i'm just gonna literally hit two and push enter also not hard not no not hard typing to hitting in enter it's a possible thing for everybody to do okay so i think the easiest way for folks to do this is going to be downloaded the zip file and just drag and dropping just on github it's a repository where you can store code you can host things there it gives you life links you can test that and then once you've installed github with cloud code you can basically pull those things into your workspace your local workspace i realized this morning i was talking to someone that cloud code and there's people who are using it are just not familiar what github even is yeah yeah so just search like cloud code skill github or something like that you'll find something you could search marketing skills on github whatever it is you want and just ask claude code hey i i found this on github give it the link say hey install this it'll do it it knows how to work with github cloud code is the ultimate you can just do things if you just if you just like i don't know but i want to have a skill i wanna do this thing how do i do it you keep asking it will keep pointing you in new and different directions until you get there yeah and you know a very simple helpful tip too is framing up the conversation with quad code you know hey i'm a beginner here guide me through like i know nothing technical i don't even know what github is tell me what to do tell me the most effective way to work with you and you know every project when you work with cloud code has a cloud dot m d file yeah i'm exactly add that to the cloud d file so you know how to talk to me and guide me through these steps as a non technical person and cloud code will work with you based on that md file so that you know there's not as much guess work yeah so the cloud d file is like you can basically give it a personality and the way you're working with you and you can do that at a global level and say hey i want you to work with me across all these projects or you can do it that at a project level and that has a huge unlock in how you actually personalize all this to the way you work yeah exactly and another note on the cloud d file is it's kind of like the soul of the project yeah yeah so anytime you get something done say hey make sure the claude d files updated yeah so that when you fire this up again there's memory of where you left off what you're working on what your priorities are i often say things like hey what'd you learn from our session today how did we work together what worked what didn't how can we improve next time save that to the cloud d file so really what you're doing there you're almost creating a self improving system where your employee which is cloud code is learning how to work with you more effectively every time you fire it up yeah you know what what's also amazing about the cloud that i've d file is it makes intelligence shareable so i was doing this internal use case with cloud code and cloud code internally as connected to all of our systems like snowflake cup hubspot everything and so i went into plan mode work with it did have these bunch of hypothesis and then i was gonna start to do some analysis and pull stuff from lockers snowflake like in places there's a person in helps hubspot rich who's much better way better and more advanced than me at how to do cloud code for analysis so he just like give me his cloud dot md file and i just pull them through git and then i have all of his like intelligence tailor and how that will work for me and so it's like kinda interesting because it makes intelligence shareable it's like pretty amazing and how quickly you can just share that with others absolutely you know the great thing about skills like you're mentioning is they're very portable all it is is a dot d file yeah so i can take that dot d file i can use it in my open claw if you're using open claw i can use it in you know codecs which is open ai coding agent i can take that md file and i can throw it into cloud desktop you know so they're they're very portable and they're just simple documents it's nothing nothing crazy before we continue let me tell you about a podcast i love marketing school marketing legends neil patel and eric sue bring you daily actionable digital marketing lessons learned from years in the trenches marketing school delivers bite sized marketing wisdom you can implement immediately whether you have a new website or you're an established business you'll learn the latest in seo content marketing social media email marketing conversion optimization and general online marketing strategies that work today they just did a great episode called ten seo lessons that still work in the ai era listen to marketing school wherever you get your podcast podcasts and james we should call out right now that i think you're given everybody a bunch of skills and everything if you're watching the show you can tell everybody about it real quick but click the link in the show notes below yeah on youtube and you're gonna give away a bunch of cool stuff yeah i've got a full like playbook that you know kinda guides you through like what is claude good for marketing what are use cases how do i think about skills and i've also got a free skill in there one of my favorites it's like a a copy skill that basically encodes like a hundred years of direct response copywriting and elevate it for like today's internet it's got persuasion and psychological principles built into it and it's been a big unlock for me personally why don't we do that one because i am a lover of old worldly copywriter from the nineteen love hers gordon lewis man yeah oh it's he's he's my old school copywriter of favorite i always talked about that guy here about the original m and m strap line they melt in your not in your hands that was like from nineteen fifty one and just a testament a great copy that it's still the strap line in twenty twenty six like it's seventy five years old yeah true copywriter writers is a timeless the skill but let's they i can replicate it yeah so when i built the direct response copy going and kinda give you an idea of what's in there i went and researched all of the principles behind you know breakthrough advertising and and yeah hopkins towards all those folks very first thing i did with ai way back when i it first came out i like the very first version of i took all the old pdfs from all the old copywriter and built a course with me as a aging given the course it was all ai generated given point you as subscribers just to the test and there's was finally like guy we know what i'm about for and this is like old hitch right and slack me and he was like dude you seem so depressed in this course and i'd like wow being so i'm aren't offended that you think got could've have been me so we got some skill stuff here yeah we got some skill stuff here so you know i i did ping that orchestra skill and it gave us a couple sequences we pick number two if you remember focusing on like lead generation yep and gave us a plan so first we're gonna go and find a differentiated angle and research competitors we're gonna take that data and then we're gonna create a compelling lead magnet or opt and offer around that winning angle and then we're gonna rewrite the landing page copy with a direct response copy skill and then we're gonna build a welcome sequence based on the lead magnet when people give us their email address so we can just fire that up and it's gonna run through all of that for us i also opened up what exactly is in that direct response copy skill this is a very high level summary but you know it's got capabilities for landing pages sales pages emails add copy social posts etcetera each with format specific constraints it's got headline formulas that generates multiple variations all kinds of different techniques that help produce great copy so but let's go ahead and kick off the system and we'll see what it comes up with and we can kind of vibe around on it another couple of the tips that i think are really good that people should do is i know one of the things i've started love doing that i did it for one of yours and greg's episodes because i was like deep into how other people use cloud code for a while and i would put on one of your youtube episodes and then i would give the transcript to claude and anytime you would say something and i was like oh i would love to put that i was like hey tell me what james said about this and like give me three ways and i could do this sort of and so that being a companion to how you want content really be amazing and so that's one way i use it the only thing i do is dude if you wanna learn cloud code you're doing a lot of this and i can't listen to it all but i can go get your transcripts and create a folder just of everything you've created and then ask it to create like the james course and club code i know like people know that you can just rapidly learn this stuff for me i think it's beneficial to see and how someone works as well like in their terminal but a couple of tips if you really wanna try to accelerate your learning yeah great tip yeah i agree so i found this interesting here and i think this is worth sharing so i ran the positioning angle skill and the first thing that it looked for was a brand profile so we wanna make sure we have information about our brand and it said hey there's not one created yet i'm gonna go and look at competitors so it fired up the fire crawl mc automatically that's coded within the skill so hey when you need to go competitors and build out a brand profile go and find who else is in this market so it's saying let's go find linkedin personal brand growth saas tool competitors and all this other stuff so it's going around the web it's scraping information about these it's looking at these websites and it's still going but yeah it's it's going and finding all the information out there in our market that's relevant to what we're trying to create here maybe we'll i'll touch it one thing while it's doing this here that might be useful as well is i think one of the blockers and you mentioned it actually right at to start which is the good thing about this skill is it gives you ways to start it's kinda like an app right it gives you like onboarding screen one of the struggles is ai for the most part is automation right it's like automation you only would have imagined when you were a kid that was possible but it's someone automation and to do automation you have to have a systems mindset you actually have to be able to think through what will i even start with you're not from a engineering and background you said so maybe you've always had this maybe you developed that one are some tips for people to kinda develop that mindset i think that's a great question so when i started vibe coding and stuff i also got pretty deep into the node based workflows right yeah like and it in workflows and things like that and that began to teach me how to think in sort of these like linear workflow based systems so right that was kinda stage one but then i realized early on and and i kinda ruffled some feathers like on x i was like innate in and node based workflows are gonna totally die because agents with their access to the right skills and tools is the future all the innate end people were like no that's never gonna happen but really what you have to think about is less about systems engineering and more about what are the things that i'm giving a really smart agent access to yes and and and when i provide it with the right prompt will that agent be able to go be the systems thinker for me right what i do is i go through manually and do it just go back and forth and prompt and rep prompt give it different apis give it different tools until i get to the output that i with taste judge as awesome and then once i get there i say hey review everything that we did in this session turn that into a skill there's the system yeah i love that yeah so the way that you think in systems is just about learning to work with the agent until you arrive at the output and then let it decide how to encode that and how to turn that into a reproducible result yeah yep one thing you're getting at there and i think about it often is we had in logan was the pm for the ai studio on was a great episode and i was like what's one tip you can leave our audience with and he says ai can do way more than you think yes and you said there with that i don't think people really still have clicked with them which is had a conversation get it to a bunch of things and then say you create the skill you just do that and then can do that it can one shawn skills right that's why there's skill like reason with like a billion different skills yeah yeah exactly so the big unlock is really learning how to work with the agent well i mean you you don't have to know anything else honestly which is kinda crazy and scary at the same time so back to the outputs here real quick so it analyzed the entire landscape of linkedin growth saas tools and stuff and but went and pulled the competitor messaging it identified what everyone else is saying and then what's under exploited territory like white space that nobody owns so it also did a market assessment and thinking back to those old school copywriter it identified the the market awareness or sophistication so the market's crowded ai powered is dead skepticism is high so what's the transformation that we want to provide within this unique angle that we have so from posting randomly and hoping to running a system that produces real business outcomes so i think that's kind of interesting because all these tools kinda generate a lot of ai s or whatever and you know how does that result in actual outcomes i can measure so the mechanism operator grade analytics and content studio in one suite that focuses on signal noise so based on that it recommended some unique angles that we should focus on in our copy and in our positioning so it's got a recommended one here it says statement linkedin growth isn't a content problem it's a systems problem forge the operating system operators are frustrated with random posting they've tried the tools they want a system not more features framing it as infrastructure versus a content tool changes who raises their hand headlines stop treating linkedin like a slot machine run it like a system so it's got a few others some really good ones but in the interest of time we'll just tell it to go with its recommended angle and we can see how it routes us to the next step what's you know kieran you've used a word around cloud code that i've heard others use and i think james is kind of applying addicted it's you you kinda get sucked into the progressive and like near endless possibilities of it and it to me cloud code seems like something that is like very paradox because there's such a fear and concern about getting started but once you get started it seems near like limitless on the other side and i can't remember anything impacting like business or marketing quite this way in my time at least yeah that's the right word you just have a new skill that feels like there's an unlimited amount of things you can do and it's just addictive like it's still addictive i was never like a video game player then i know video game players and they play a lot of video games i suspect it feels similar like dopamine hits it's like just continually again when these dopamine heads like wow wow wow i was amazing i kinda wrote about this that ai could definitely cause like many burnout nights much more rapidly like your brain gets overloaded bit loaded because you're just cranking through so much work i i get ai migraines i just had to get a new monitor now i have like in my typical workday i have six or seven different you know terminal windows running at any given time working on different projects well i've seen people online being like that they feel stressed if they're like they don't have multiple terminals running if they don't have these agents doing stuff for them all the time because they feel like they're missing out an opportunity yep like that's the far end of what we're talking about everybody watching this it's like you might be afraid to get started the people who are like months in are like the opportunity is so big i have anxiety if it's not constantly building absolutely yes totally relate with that i think i'm starting to understand like again i'm not an engineer by trade but i'm starting to understand like why coding can be addictive you know like when you work with engineers like in a startup up and you're sitting there grinding like all night you know the engineers just plugging away like on their code and when they finally get it to work there's that massive kind of like yeah i did it you know and that in itself is a very addict thing but now these coding agents they give you that so quickly and they make it more accessible to more people and you know i just kinda talk about like sometimes how you know we're all kind of getting that like engineering brain in a sense obviously like great engineers or miles beyond kind of like what i'm able to do but engineers are used to like sitting there and debugging something until it works they're used to banging their head against the wall until they get a breakthrough and you have to kind of embrace that mindset if you wanna get the most out of these tools at the same time you know so real quick it found our positioning angle and i wanna highlight something that's kind of interesting here so in my orchestra skill as we work i have it saving these documents to a folder called brand so it's saving context as we work so it's got our positioning file in our brand folder right now and then it's going to continue adding to that so that we have memory and we can pick back up so when we say hey like create content it can reference that brand folder understand our positioning understand our angle understand who our ic is all that so it's got that sort of memory aspect built in and is that broken into the skill or the cloud dot m file i built that into my orchestra as outputs are created from individual skills it saves the outputs into a brand folder so that it can be re referenced every single time so guy what i need here the lead magnet concepts that it came up with brand context loaded so you see that like before it tries to run this lead magnet skill it goes in references the brand context folder so it's saying what's our voice profile what's our positioning what's our audience what's our learnings we haven't gone through and and done those things yet we could and we could save it to the folder but in the interest of time we'll keep running so it also found competitive lead magnets so like what are all those competitors doing that we went ahead and we identified when we found our unique angle what's overdo what's the gap and the gap is a really interesting concept that i'm constantly looking at so something that ai is very good at obviously is s large amounts of information and large amounts of data and if you just ask it hey like based on everything that you found what's the gap that i can attack like that to me is like such a power prompt because you're ingesting all this information and you have context here and ask it to find the gap and ask it how you can exploit it with whatever you're trying to do alright so we have a few different lead magnet recommendations again i'm just gonna go ahead and go with the one that orchestra skill is recommending out of the box which is the linkedin system audit so is your linkedin a system or a slot machine find out in five minutes it's interactive assessment it'll reveal which part of your system is broken the so let's just do you what happened i to see this in get yeah there was an early version of by market and i think maybe this is your early version i don't mean to be like beacon and ill but the first version of v marketing was kinda like mark automation tool like maybe the no error right maybe it was all like these kind of flows it really is like automation where this this really is like marking the clip the vibe marking because you really are just like vibe in oh yeah choose this one she's that one i'll try on that one it's like much more in a flow state yes it's real now you know when we first started talking about by marketing it it was still kind of like a concept in a way i could start to see how like node based workflows could eventually evolve and you know when you see kind of the the automation working you're like hey are are we always gonna be like setting up these nodes and like manually configuring them or is ai gonna get smart enough to to kinda do it for us and you know now with like the latest model releases like opus four point six and and things like that i mean it it's so good at using tools using skills chaining things together you can just sit back and hit a button and deploy marketing estimates so i always had like two laptops i pushing your third life i'm like okay it's doing something here i have to fill that moment i have to fill that time and something else so i kick off and doing something else i on another laptops i use them for different things do you use workload tools anymore wow it's no amazing no not at all all i use is cloud code and codecs so you know for the more advanced folks like typically what i do when i'm working on a project i've got claude code in this side of my terminal and i have codecs on this side of my terminal and codecs runs on chat five point three and it's extremely good at solving bugs that claude code often misses so think of it as having like a senior developer on one side kind of overseeing the other developers work and being able to under stand like what it's working on what's happening in the code base and pinpoint things that it can provide fixes to that's how i use it i call it ai ping pong but i'm always bouncing back and forth between two panes here to use the power of kind of both agents i'll with a great tip okay i'm gonna steal list tips so are you cut and paste in the bugs across terminals you have it connected that you're get and you'll just upload in the changes and don't dial them onto go x you know for a long time just copy paste and now i'm doing more automation with like github and things like that but yeah like just copying and pasting like hey what's the bug you're having let me throw it into codex okay here's the problem i'm facing here's the bug cool here's the root cause here's the fix you know so that's that's kinda how i work and i've noticed that you're able to move a lot faster you don't get hung up as much and you know you you you might notice when you go into a long kinda cloud code chat like it it starts to kind of lose perspective sometimes so codex is like this really smart agent that can take like this ten thousand foot view and think about it without all the context overload in the chat so it's almost like a fresh perspective that can go in and help you solve the problem yeah it's maybe summarize what you dumb because you've done a lot of work we've been like talking about a bunch of been can you just like recap be like really internalize like literally five minutes what work have we done yeah in forty five minutes a we create a landing page for this concept that looks beautiful we researched all our competitors in the market we found a unique positioning angle we started to define our brand we researched lead magnet opportunities that pertains specific to our positioning in our unique angle in the market and we built a brief for our lead magnet and we're gonna go ahead and create a lead magnet awesome so let's just tell it to go ahead and get started on that by the way hear us type and we're not being rude we're typing about how awesome this is type in about this i'm building a skill right now because i'm feeling inspired the data centers are keeping warm with us right now yeah there's a lot of stuff you're showing on like i just wanna actually go try and build this thing and not you give me a lot ton of ideas ke not sleeping in this weekend but wasn't anyway yeah yeah know i'm watch the asking down from the work transcript with this because there's some things in here i need to extract i tonight so right now it's building a fully interactive tool like a micro tool that we can deploy on the site open a tool for a lead magnet yeah like okay let's just go ahead and build like an app that we can put on the website as i love tools and i think tools are great like by marketing use case yes the tools are terrific for seo they're terrific mechanisms to turn traffic into leads or subscribers or whatever they can kind of show sort of a a micro value moment of like the core product that you have also l lim like tools so i've noticed that tools are also beneficial for like you know ranking on chat or you know something like yeah as well so tools are great and you know another thing that i often work on with cloud code is seo optimization you know seo can be technical you know there's a lot to it but guess what when cloud code has access to your code base it can go and solve technical seo challenges or optimize your website for technical seo in a matter of a couple prompts it can go and id eight keywords it can plan out your content strategy it can develop a programmatic seo strategy and launch multiple pages and in one go to target certain keywords so it's a great kind of buy marketing use case that to dig into more of if you're interested in that my brother built b e o cloud code scale that's pretty dope actually we have to come back and show what your open stuff that's the next one i know people yeah i i would tell everybody to drop comments below on like future things we want james to come back on in maybe a few weeks or a month or so in chat with us about people are building pretty cool agent teams and codecs be kinda cool and i think open cloth and you built and post stuff cloth so we built a like a fully kinda interactive lead magnet here so you know start the audit i love quizzes do you have defined content pillars specific topics i haven't even thought about this when you sit down to write a linkedin post how long does it take you to decide what to write about a long time how would you describe your posting cadence sporadic do you have a scheduled time block each week not really do you know what of your post generated the the most reach no idea could you name us insight from your linkedin data i don't even look never thought about it i don't know what the outcomes are it's all from scratch with no process whatever so now we're kind of auditing the quiz results identifying the core problems giving people some tips and then we have a call to action to go and sign up for the actual product very cool so you really have like built a entire kind of by marketing campaign from start to scratch in a singular podcast last we were also talking about multiple other topics i think this is a incredible introduction for people on the value of cloud code i think it's a great introduction for how you should start to think about integrating this into your own workflows and i'm glad we waited to cover this the first very episode on here with you because i think you've given a a pretty incredible though from like novice to pretty good in a short amount of time yep and to use one of the tips i gave in real time here we're gonna save this progress in a cloud d file so we know where we left off and where we could pick it up next time and kinda complete the loop very cool did this is awesome you know you're all over than that but where is the best place for people to go and learn these skills from you so i share a lot on x i'm at boring marketer on x so that's the best place to kind of like you know learn and interact i have an online community where you know i get on every couple weeks and we do this exact thing that we just did on this podcast with a group of people we have mentors doing workshops and things like that it's called the vibe marketers you can find all the links on my ex profile they're all there oh you do like a look over your shoulder as you build on that community oh go join off that's involved yeah we call it vibe sessions i just open up kinda behind the curtain show people what i'm working on share learnings we've got a bunch of smart people that are all using these systems for marketing and it's just an amazing place to kind of like learn what people are doing you know to kind push the limits of these tools super cold jake thanks so much for coming on we really appreciate it it was a blast thanks so much everyone you know kirin and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the impact we're having with marketing against the grain so the next step of our journey is something we're really really excited about we're gonna launch the marketing against the grain newsletter and marketing against the grain newsletter is going to be amazing if you are a marketing leader practitioner you're in the trenches do in marketing every day this is for you we're gonna deliver right to your email inbox and you're gonna get all the behind the scenes frameworks practices tutorials from us from guest we have on the show and from people beyond the podcast that we think are gonna be helpful and really have an impact on your day to day week to week doing marketing you're going to love it it is something we've been talking about for a while we're really excited to have it out in the world we've already gotten a hundred thousand marketers who are on this newsletter please join it's completely free we'd love to have you as part of the marketing against the grain community and it's easy you can click the link in the description below or you can head to marketing against the grain dot com slash subscribe

on today's show we're gonna walk through the best autonomous ai agent for marketing that we've seen so far it's gonna be able to run your entire ad campaign do the research create the ads analyze and make the all for less than fifty bucks a month let's get into today's show before we get into today's show here's a quick word from hubspot cutting your sales cycle in half sounds pretty credible but that's exactly what sandler training did with hubspot they used breeds hubspot ai tools to tailor every customer interaction without losing their personal touch and the results were pretty incredible click through rates jumped twenty five percent qualified leads quadrupled and people spit three times longer on their landing pages go to hubspot dot com to see how breeze can help your business grow welcome to this episode of marketing against the grain we are here with patrick haiti and he's the fan of a company called super scale today we're talking all about ads and how you can actually have an autonomous advertising agent to run ads for your business so patrick really appreciate you joining the show today welcome marketing against the ukraine thank you very much for having me super excited to be here so kieran because ads are so fundamental to how most businesses will your b2b or b grow and it's been really hard to make and manage ads since like the dawn of google and meta i think you're seeing a rise of agents and advertising we're gonna dig begin with patrick on that but can you set up for us why advertising and agents in advertising is such a big deal for everyone i think if you go back to the first show we didn't manage that people really enjoyed where we showed the kinda of similar web integration one of the fun things we did is we looked at all of the sites that were losing organic traffic and then look at the correlation of their paid spend and what we're seeing is sites are losing organic traffic because google's being disrupted and more money is flown into paid advertising which is great for google and i wish i thought of that when their stock price was a lot lower twelve months ago buck sixty yeah and so i think market tiers and businesses in general are going to need to get much much better at paid advertising because it's could be much more competitive and one of the things that i think is a true unlock that patrick's is gonna show us is only the businesses with the biggest amount of budget could have a creative paid agency the ability to do incredible ads video learn really quickly and then be able to like create different versions of those alright that was kinda only available to creative paid agencies and with tools like we're gonna go through and patrick gonna show you every business has the ability to have a creative agency that can do their paid ads and not only that i think you're gonna get into this patrick can actually learn and recur get better and that is to me a primary skill that every market tier and business is going to have to master because it's going to become much more important to acquire customers and demand from paid so yeah we could keep talking about pay ads but i think it'd be better patrick maybe if you can just walk us through how you can actually use agents for building paid ads why don't you start that process we'll ask some questions to represent what the viewers might and be thinking as you're going through yeah of course of course yeah so excited to go into this we've really been you know thinking about this from the very beginning right how can we democrat this access to high value really high quality asset creation and it's actually interesting when i just pull up a couple of examples here these are all one hundred percent ai generated if you go into the platform that we've built you have you know a huge variety of templates that you can choose from and all of the content is a hundred percent ai you can create speaking people and all kinds of different ads formats and the way that this looks is if we just look at one of these videos just as as an example seriously costa is not your grandma's newspaper horoscope it uses literal nasa data to map the sky the exact minute you were born so it tells you exactly why you're crying right now or by you and your crush are a total disaster it's honestly kind of rude how accurate it is just download costa and see for yourself so it's really interesting when you think about it right like production like this you would have to start filming you would find an actor and so we've really from the beginning thought about like okay how can we make sure that everyone would get that kind of production quality and what we're diving in next is really how you set up agents that then start producing this kind of ad content for you so she doesn't exist she is not real i can knock and like look her up on linkedin that is a ai avatar and it what's actually interesting is we have this library here which is a character library which grows every week and these are all ai generated people that people use for their ads right they are like humans they have a primary language to speak other languages so the interesting thing is not only do you get this opportunity to have actors that now speak for your product and you produce a video that would have cost you thousands of dollars to produce you can literally even create custom actors for your brand that are perfectly suited right to talk to your audience and so obviously this is one example for ai generated ads but for our biggest customers we see this starting to replace their entire u meta adds stack the reason that we started with this is because this is the most complex format right if you wanna produce a campaign with someone walking the streets of amsterdam you need a whole production team right but no it's very costly and so that's what we started with this format know the platform can do aesthetics can do other video formats but that's what we started with you my one take here as well is if you look at what's happening to marketing and i think ai accelerates this is people wanna connect with other people but i actually don't think it needs to be other people i think if you have an avatar that is the personality of your brand but that avatar is ever present so it becomes the face of your brand and that is like your core person across all these content channels because smaller companies kind afford to like hire a full time creator to be the face of their content on youtube on instagram on all these other channels i do think that we're going to see every brand have a quote quote like sports teams have a mascot exactly i think they'll have an avatar that's the personality of their brand and i wondered you see like when people are doing these ads do they have a persistent avatar that they want to always be in the ads because people recognize it start to you know have a relationship with that person or that digital person yeah that is actually what's happening right so we do see people use to same character over and over again that is definitely something that's happening i think what's even more advanced is that people would then go and say i create a custom character for my brand and so now i have that custom person right that no one else can use right because this was our public library just now and so then you would get to that point of like okay now we really have that custom person that represents our brand and we create content with them can you trademark that wonder does that exist today can you trademark your digital laboratory avatar this actually good question we build a trademark agent and just run that as a service for super scale and all the all the companies out there that'd be a nice little business care yeah we just dropped a free guide that shows you how to produce one thousand ads using eight ai agent workflows patrick is giving us his complete framework and prompts so you can do it in minutes not weeks get it right now click the link in the description now let's get back to the show there are a couple really interesting so obviously we're talking about like avatars and companies having their own avatars which care and i i think you're totally right i i think there are a couple other really important things patrick we should talk like pricing and stuff of super scale in a minute the reason i bring that up is because there's an arbitrage the ability to like buy low sell high that exists here because most small businesses what they've done is they've had to participate in ad channels that are text and image based only and not video based right so they're google adwords words facebook ads linkedin ads that are not video and the cost for those channels are way higher because more people can only play in those channels where the costs and competition on these video channels is still lower because the barrier entry has been higher what you're really doing is taking that barrier of entry away so it kind of the agent doesn't matter the avatar doesn't matter those are features the thing that matters is i now have the opportunity to play in a new channel in a way that isn't crazy expensive and isn't gonna take a ton of my time which is really really powerful for anybody out there who's thinking about their advertising strategy yeah and i think the important piece to look at is you know this is how we started we started only you know a year ago with super scale but what i showed you just now is the templates that we have in a platform that you can use and you can start clicking together your ads what we noticed is okay that's great right now you have enabled someone to produce content or ads that they weren't able to produce before now i think we are already in the next stage of the revolution and the next stage of the revolution is you don't even have to produce these ads anymore by clicking buttons you just tell you agent to do it and we've been building this agent right so is interesting we saw this trend in the platform where you know people were starting to use the templates and there were creating static creating video for some people aesthetics works they were using templates for things that the templates weren't even you know really meant for so they were creating you know assets for their online store for example so if we think about like different cases right so this would be now someone with an online store right so we have the ability to sync all of our products in their from shopify we've already built that so the platform has the entire context on your shopify store it's very cool right so this is how it could look for an online store we saw the example for a mobile the app just now but if we just go for example we we take a popular example right air airbnb b so so far you would have to go into this template library and think about like okay which ads should i build you know should i build the video should i do static but people you know if you really wanna create incredibly powerful systems you wanna go into that agent mode right and so the way that this looks is now we've built this layer on top of our platform where you can literally just tell the platform what you need and it's gonna build the entire thing for you so for example i'm just gonna put a prompt in here you know analyze the top ten static from my competitors of the last seven days write a report on it which i can share with my manager extract the most important visual templates and creates twenty static ads for me now this could be static ads it could be like think about which ads to create so now if we submit this if you think about this prompt this is literally at least one day of work maybe even more right so you would have to do the entire research you would have to understand what's happening you would have to look at the competitors you find all these ads then you can maybe look at like twenty ads per competitor because you only have you know one or two days to do all of this and this system is now gonna do this work which is kind of like two days in five minutes so it's gonna pla the ads from home to go booking dot com right like we are talking about here airbnb b so it's gonna find to competitors it's gonna search the ads it's even gonna mark ads which have variations right so the important thing to see is that we are in a revolution now where the ai models are getting so incredibly powerful that this system right now as we speak it can look at hundreds of ads it can find you based on one prompt the one ad you should build it can analyze how it should be built and it can build it and we are very close to like what can it can actually literally launch them on matter for you and then what happens is that not only have you replaced the entire production capability you now have a marketing function on your fingertips right and that's really i think the next level where all of this is going now it's gonna start writing the report and then once the report has finished it's gonna start producing the ads immediately so you could literally just grab your coffee come back you have twenty ads ready and it's not random ads but it's actually already thought about which ads to build for you so this is really where we are thinking this is gonna go in the long term patrick obviously somebody is watching this me like oh well that's pretty like what is it cost to you something like this was one question people are gonna have watching this yeah so we're actually gonna roll out the agent functionality on our forty nine dollar per month plan every plan basically has some features that you have access to and credits the credits are for ad production i think this is pretty similar to other ai tools as well yeah we wanna really democrat size the access to high quality marketing so we wanna give people the opportunity to say i now have this incredibly powerful agent which can help my business find the next winning ad build it for me launch it for me and iterate on what i've done right so this system will be able to connect you to your facebook account read your ads analyze your data and then it can kinda start being recur right i think in my mind where we are going is you know we used to have like ai tools which were like tools where you would go in and you would do a certain task and then you would get an asset back now i think we are entering the world of you have an agent so now you have kind of a coworker worker you talk to the coworker the coworker does work for you yeah and then you have an agent team right now you have five coworkers workers and i think then you will have autonomous agents that's the last stage i can currently see we will see what happens after that right but now what i could do for example so if i like the result of this task i could tell the agent run this every day and it's gonna just schedule it for itself right and send you a sec message when it's done and so now it feels like okay you know we have the ad agency to create a function and the research on our fingertips now what it's done is it's finished the report and it's without me doing anything it's now starting to build the ads and it's so thinking about the report that i just wrote and it's now gonna build the ads for airbnb based on the research it did so this is where we think the world is really going right in terms of social marketing because this can enable someone literally to create one hundred ads for your meta ads account within thirty minutes and not random creative but there's actually behind every ad there's five hundred ads that you did as research right right and we think this is really what's gonna take people to the next level so when you think about this the agent is going to be pretty incredible at create the ads it did the research it's gonna be able to create the ads i think for smaller companies this is such a huge unlock because i think for so many businesses i can tell you they are just not able to do this kind of stuff today they don't have the resources and so they're probably running ads that cost way more than they should and perform way worse than they should and so using a platform like this is actually an immediate unlock in terms of their ability to grow and i'm wondering let's say in a world where everyone is kinda using your tool to create their ads like smaller companies they've made it part of their team like part of my team is this paid agent that's able to think creatively tell me what the right ads to do what do you think is gonna differentiate like the better users is it the ability to like really think creatively about the prompt and what you ask the agent to do how do you think about who will win if they're using your tool yeah so it's extremely interesting right we've gotten this question from the very beginning right like what happens if now everyone goes and builds five hundred ads right and and and then how does the world really evolve in that in that scenario i think you know ultimately the way that i think about ai platforms they're a tool they enable humans to be much more productive than they were before now of course with agents you work together with a platform like with a human and i think what will happen is ultimately there's gonna be people that have creative ideas of how to prompt the agent what to look for what kind of trends to look out for and how to best produce the content that they think might be the next trend so that the human idea still matters right i think where marketing is going is kind of where software engineering is today right if you look at software engineering they have agent teams right like software engineers they talk to cursor and other applications lovable and you know just put in what they wanna have and that they get the work result and so that the same thing is gonna happen to marketing and then i think what happens is the person with the creative idea the person with like the good prompting the person that puts the right context that's the person that's gonna win the game using the agents to the best possible outcome and then driving velocity and honestly i think the second factor is simply gonna be what company uses system most right there's obviously gonna be companies that adopt this and run five hundred creative every week and they are just gonna out compete everyone right because especially with the meta algorithm update they are looking for visual differentiation right the ads and so the more ads that you're running the more velocity that you have there is gonna be companies that adopt something like this very early on and they are just gonna be you know out competing everyone right because now you imagine a company that had ten at creative and now they have one hundred now they're gonna learn and test so much faster and you could have one hundred at credits after prompting the system for like fifteen minutes so this is i think where the transition really is happening yeah speed of learn and speed of iteration does the tool allow the person to tweak the ads or edit the ads in any way yeah so i mean now the first ads are coming up right we were just asking for ads on airbnb and so the interesting thing here is like look at the intelligence right so it did research on thinking about you know if airbnb b competes with booking dot com how can i advertise for airbnb now what's special about an airbnb is i can just use it for doing a workstation so it's building the ad for that and what we've done is we wanna kind of highlight that in the product and so when you go here and then you hover you will get this insights that led to this ad and so the system can actually tell you why this ad was built it's like you would ask someone from your team like why you wanna launch this ad right and it can kind of tell you why now if you wanna iterate it you just click here and it's gonna just attach down here right and you can just say make ten more but in different cities right and you would just submit that right and then it's gonna start that task right and so it's gonna become fully conversational right it's literally like you would talk to someone on your team that runs the meta account and your tiktok and your content and you can just connect your slack and then you get a message like hey i finished your ads you know when i have a look at them and you have this super intelligent coworker that it helps you you know do marketing in world since figured eyed ton of research it tried to think about who the competitors were how it could create ads that are differentiated it's tailored one of those ads to be for a specific use type does it strategically tell you anything around you know what kind of targeting is recommended for these ads within meta or other platforms is it kinda being strategic in trying to guide you on how to set these ads up and how to build your targeting and things like that yeah i mean now we have the task running now see now it started to kind of produce more ads but you could ask it exactly that right you could say like okay how would you know go about launching these ads based on your context you know i think the the important part is like if we go to the page here the way that we think about this is like you will have different context that you provide your agent right so you see this number here with a score of eighty mh will have this score somewhere on this page and so this score kind of tells you how intelligent your coworker is i think this is gonna be something really interesting for people to understand right like you can actually teach your system what to do so we have customers that are using the system and so they are putting in like really nuanced information right so there should be a disclaimer on my ad for something please always use this color only use our logo when you do branded ads versus like we use organic content we don't want want our logo to be used and so you put in a little bit of context and again like the system is ten times more useful right and so you get into this loop you know some of our customers they're going in and they are like really training they're literally doing like an onboarding type of fright like you would onboard a new person to your team so they give like more information and the more information they give to the agent the more advanced things are becoming and so then you get a system that's so intelligent that you feel like okay now i have basically fully trained coworker that helps me with my work and i think that's kind of where thinks are evolving can i think that's an important point you've made that we should just reiterate what you're saying is part of the challenge with ai as people don't understand you have to kind of onboard it provide a context like teach things and the more you do that the better it becomes and what you've added in here actually i think this is one of the first times i've seen something like this i think this is really is a how good is your agent at the moment what confidence score do you have in them and then the more you use teach chip provide context it's gonna become much more advanced do you you start with a novice and in your app you can actually see it getting better to become an expert and i think that is super cool yeah before we continue let me tell you about a podcast i love marketing school marketing legends neil patel and eric sue bring you daily actionable digital marketing lessons learned from years in the trenches marketing school delivers bite sized marketing wisdom you can implement immediately whether you have a new website or you're an established business you'll learn the latest in seo content marketing social media email marketing conversion optimization and general online marketing strategies that work today they just did a great episode called ten seo lessons that still work in the ai era listen to marketing school wherever you get your podcast podcasts the way that i think about it is you would never have someone join your team as a human without an onboarding you would not just have someone randomly start working your company and you would not give them any information so if you train just a little bit it is a super coworker it can read one thousand ads in five minutes it can do things that no one no human on your team could do within even a month of time and so you you gotta provide some information now we have set it up in a way that when you sign up right you sign up with the shopify store we already collect your information we read from your brand guidelines right if we look at the brand guide right like we collect kind of the brand colors we have a brand collage we have the logo and we get all of that from your website automatically right so you don't start you know with a score of zero let's say you start with a score of sixty but if you get that score to eighty now your team member is twice as productive you get it to ninety this four times as productive and it's gonna feel like okay perfect i have exactly the help that i need and i think that's where it's gonna go right so when we think about video for example you wanna kind of tell the system like hey you know use certain actors you know i want you to use these kind of people from the library when you produce video and then you kinda teach it things that you would also tell a production agency for example for content or you wanna tell it like hey you know i need to make a winter campaign for my shopify store please look at all the assets and then redo all of them and make a winter asset for all of my products so this i think is where things are gonna go and and you really wanna just educate to agent to be smarter for you and we see the customers that do this most that really have the highest score here they are getting crazy results right like literally we have a customer they're in the tens of millions of ads spent per year they're switching all of their meta ads to a hundred percent ai within this quarter so you know that's really where things are going you know my prediction is by the end of this year all ads across all channels will be a hundred percent ai because you have this superhuman human coworker that could build ads like you would have never even had the idea to build an ad like this right because even with all the research you could possibly do you would not be able to look at ten thousand ads yeah you can move fast and then i think this is what will lead us to the autonomous world right because at some point the agent works at such a level that as a human you will just say look you're you got it right you're better than being at this right this is literally what's happening in software yeah you know like as a software engineer very often you get to this point of like you know you have opus four point six i'll tell you what to do but you got the coding part right yeah and this is how it's gonna be for marketing for sure yeah could you maybe speak a little bit to how the agent is recur getting better because like a great paid marketer you've showed a couple of things and we should run at and look at the ad variations but you've showed it strategically thinking about how i create differentiated ads you've showed it create in the ads into itself it can strategically tell you like okay i've creative ads here's how you should set up all your target in it's basically telling you how good it is at creating these ads because there's an actual score and the last part i guess would be what a great pay marketer really does is recur ingest performance and figure out how to iterating and it better and i think what you're probably gonna tell me is there's just no way for a human to compete your agent because you're just gonna be able to ingest the data and iterate so much more faster hundred percent i mean so look at this competitor research report right so this is a feature that has literally replaced human work and some of our customers they did do this reporting internally at their company today they literally just create the report they click on share the report they have a public link and they can share this link to their manager someone in the team hey you know look at the comparison that i just made you even have the ads linked in the report and you can literally say okay i like this ad or like like you know the division something you can replicate it you attached to the task and you ask your agent to do that now imagine you you know this system has your data and we're gonna launch that right so there's gonna be an integration to your meta ads account tiktok account so now it takes your data it can read your ads now when it can read your ads and your ad data you get to this point where it can look at the ads that you're already running running analysis you would provide some context on okay my cpi should be this i wanna have a you know c not lower than this or higher than this so obviously you wanna provide some training right again you you wouldn't want someone to run your ads untrained so you provide some training some context but once you do that you could be in a situation where you can literally talk to the system and say like okay make my meta ads better what should i do and it has the access to the entire world of what you need which is production research it can do web research reddit research trends research right you can say like okay go and read it find the most recent trends compare them with what my competitors are running find like you know niche ads that are i'm not using yet and recommend me ten ads to launch and it's gonna work for five minutes and and you have that work results on and so i think there's gonna be a motion where you know you have ads that super scale builds then these ads launch then they have a certain performance and it's gonna look at the performance and it's gonna build more ads and so then you get into the recur loop right literally it will feel like okay i'm just observing this system doing things at the moment you still need to prompt but we are gonna roll this out as quickly as we can you know for enabling people to just switch it on kind of autopilot mode that's while you know patrick give this framework here and i use called loop marketing and this agent is basically just doing that like the first step is you express like your brand story your style who your audience is right it's it's basically doing all the research picking the templates doing all that then you're personal it's making a lot of add variations for the different segments you know we call that tailoring in the loop the third step is like amplify you actually distribute you're doing the targeting and placement of the ads and the last thing is you evolve you learn and and you get that recur loop that you're just talking about and that's what you're doing is you're like you're running these you're just looking at the ads and then you're iterating based on like the ad performance and so what you're actually able to do here is like basically run that entire loop framework with an agent and so your limiting factors then just becomes money and time essentially like the time to run all the actual working media to get the data back and how much money you have actually place the media yeah and i think you know if we go back just for a moment just for the full picture right so you know the interesting part for me is we started out kind of democrat the access to certain creative production and we said like okay now you can make a video that you would have never been able to make before now you have that capability which is like okay i can make ads stand alone creative which i wouldn't have been able to make because of course time you wouldn't even have to access right most companies that use super scale don't even have an actor they don't even know who to ask even if they had camera and wanted to make a video or create a static and if you pair that with not only do you have the production capability but you actually also have the entire you know function of analysis and research to think what to build and you bring that together you have the full package right you basically can go and say you know make marketing for my product and it's gonna do it right obviously it should be a bit more specific in the beginning right it's still crazy to think about it but like yeah market my app right it marked my app do it and i have come back in ten minutes and yeah watch what you've done this is where we're yeah very soon you'll be able to just give it a url which is your company it's an extrapolate from that and your product your service you know the company your brand your tone of voice to all of these different things they can go then strategically look at your competitors what ads they're running and start to build the ads and i think you're saying like it's gonna be autonomous where it's gonna ingest the data maybe you sort a cro job and you say like every two weeks i want you to ingest the data and then it will just go and improve its own an ads and you're kinda just like checking in every once in a while you're the ads are changing giving it a budget i think this is incredible i think you've felt the best paid tool that i have seen i think it's amazing i would love to end like what maybe a spicy question here is you're deep in this space you're thinking not just by page or you have a lot of thoughts around marketing and one of the things that we talk about is like marketing used to be this collection of niche teams with deep domain expertise in certain channels or certain you know i had a part of market or you to pay market or are you had an seo and i wonder do you think you need to be a paid marketer tier to use your platform or if you're just a great marketer with ideas this is your paid team if you know what i mean right like paid marketers are really great with data science and you know very analytical but they also have good creativity in the copy in the ad style so what's your thoughts like is this paid marketing teams are probably your no customers so maybe you don't wanna talk about it but do you think in the future this is your paid marker this is your paid team i mean so i think there are two perspectives here right the first perspective obviously is this is giving super superpower to someone that has never done marketing before you can literally create a relevant marketing campaign for your product without any knowledge of how even to do any kind of marketing right because there's some inherent knowledge and templates and production capacity and research baked in so i think it will democrat the access to you know what you can produce in terms of content right we saw that with a speaking video which is difficult to produce and realize and now you can do it with a couple of clicks but you will also be able to have a do research for you and write important and tell you what to do in terms of your marketing but i think there's a second perspective here where what we're seeing is people from experience you know marketing teams that are adopting something like this early they're becoming like the power collaborator of agents that's how i would kind of frame it right they know exactly how to work with an agent what kind of context they should provide how the prompt should look that goes into the task that they're creating and so it will be a booster for people that have knowledge in this space and i think it's gonna be a massive kind of upgrade for their workflow but it's also gonna be an enabler for people that haven't done this before and i think both of them will see an uplift in what they can make happen on a daily basis my question there was not to say does you know the quote unquote what everyone know there's kinda message that a lot of ai native companies i think get wrong which is hey replace your team with this piece of software that's not a inspire message no one really wants to hear that i think there's gonna be more work for marketing than there's ever been right completely agree what i mean is the paid marketer could actually now do paid marketing and maybe that paid marketer because their skill set is like data growth iteration they could take on other disciplines they could actually do your ae and they can do other things because they have agents supported them but i definitely think from marketing there's gonna be more work than ever because distribution is the mode not software as the mode and i think these agents allow people who used to only do this thing to use their skill set to do a multi to different things and this is still part of what they do but they're able to like broaden their scope of stuff that they do i think it's much more inspiring to think about you know how can we build things that enable people to work their best work yes yeah yeah which honestly is how it is in different industries already right i mean you know there's very little software engineers that that got completely you know out placed by coding agents right but there's millions probably hundreds of millions of people at this point that have become poorer houses in terms of what they can build exactly thursday they have these agents right and so now in one year i'm thinking about like there's gonna be amazing ad campaigns that someone will have built that had two ads per month and now they're running one hundred that have all these ideas out there right and that's really kind of like a vision for me to strive towards maybe there's is gonna be someone with a small app small eco com store you know they had a ten people team they had a twenty people team they were competing with nike you know nike at ten thousand ads now they have a thousand themselves right and they can really get traction for their product so something this i think will happen and that's more inspiring story i think in terms of what ai makes possible hundred percent and it's also a great story for small companies because as you said like small companies couldn't believe now compete with everyone else i'd like forty nine dollars and month is nothing for me to be able to start to have world class ads cool this is awesome patrick this is awesome i think i cannot under overstate to everybody the opportunity that's gonna come to every business from making the ability to create video ads and analyze and iterate rate on them much easier and much more affordable it's going to change the marketing of so many companies this is awesome thank you for joining us on the show patrick and we'll see everybody real soon on the next episode of marketing against the screen thank you very much hey everyone you know karen and i have been doing the podcast for a while now we've been at this for a couple years we love it we could not be happier to be doing this but we wanted to take things to the next level we wanna level up the 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what have i told you you could build a team of ai assistance a competitive researcher a content strategist someone who can analyze your data like a world class and analyst and they all live inside of your email inbox not a chat box not another app you have to switch to just specialist world class experts sit inside of your inbox waiting in for you to give them work you forward them an email they do that job and then they actually give you all of that work back in another email they actually answer your email and reply to it that is not hypothetical that is a feature called male man one of the most powerful features that no one is talking about and by the end of this ten minute video you will have set up two world class ai assistance that you can use in your own email inbox and be intro juice to the incredible world of neil manners all of that and more on this episode of marketing the instagram before we get into today's show here's a quick word from hubspot cutting your sales cycle in half sounds pretty incredible but that's exactly what sandler training did with hubspot they used breeds hubspot ai tools to tailor every customer interaction without losing their personal touch and the results were pretty incredible click through rates jumped twenty five percent qualified leads quadrupled and people spent three times longer on their landing pages go to hubspot dot com to see how breeze can help your business grow okay so here's how this work we've covered manners in a bunch of videos recently and what man does is it gives you a custom email one for each job that you want done so here's how it works man gives you a custom email address one for each job you want done and this is really cool so you see if you going into my minus so far i have three setup up i have one for deal flow which means if someone's looking for investment i can forward on that email and my man agent does a bunch of research on that company and then send me something back i have one set up for competitive analysis and content repurpose and in this video i'm gonna show you how to set up these two for yourself one that will lack do competitive analysis when someone sends you hey like look what this competitor's is doing maybe send you an article a press release this agent can actually do all of that analysis and send you back a reply or a content repurpose we all subscribe to newsletters and these kind of content sources you could forward those to your content assistant that lives in your inbox and it will give you back a bunch of content that you can create for social now you might be thinking surely open or google has something like this and the crazy thing is they don't and it's really worth understanding why because it makes you realize how early you are if you are subscribed to marketing against the green you are really in the top echelon echelon of thinkers about ai and i went through every single ai platform right open ai has a gmail connector it lets chat read your emails inside the chat window but you're really still in chat you're going back and forth and prompt it's read only integration you could forge your emails to chat to t and then you have it go off and do a bunch of work but really it's not the same as having a bespoke email address for your google has been rolling features into google gemini they have ai reviews they have suggested replies they have helped me right all of that is super cool but it's ai bolted onto an inbox it's not a team of agents that allow you to delegate work right there in your inbox not through a chat worker claude which is really my go to l for work right now it has quote c that's really cool for file level tasks if anyone has seen the video we did in c you can set up a bunch of automations and connectors and do work in there but there's no email based delegation and so the three conglomerate opening google and cloud do not allow you to have a custom inbox for your agents so man really is the only ai platform where you can build multiple ai specialist give them their own email address and they can do all of that work through your inbox and reply to any request you have one of our teams mind just dropped the most practical guide to ai agents i've seen for twenty twenty six this is the exact frameworks you need to actually build human and ai partnerships that get real work done get it right now click the link in the description now let's get back to the show so if you're working in marketing and you have a ceo and stakeholders who really are keeping abreast of the market they're keeping up to date and what's happening you are probably gonna get forwarded a lot of things that says hey look what our competitor and look at what they just launched look at this and news article about them and you're bus sending that to your product marketing and team and your competitive analysis team and takes so much of time well one of the things you can do man is you can just have a quick prompt now these are like quite basic have not perfect them just yet because i'm also at the beginnings of setting up these different agents but this one here i give it a bespoke email address for this workflow and then i say analyze the following content about my competitors so you can extract key product announcement pricing changes messaging shifts and you position and so basically this here you can tailor to whatever your competitive analysis template is and whatever your team does compare to our current position and you summarize it all in a one page brief with a section on recommended actions for the marketing team and then you i put it as a pdf because then you can send it back and so that's a email address that that agent now has and so i can go here this was just a fun one it's not a competitor of ours but it was a launched last week air table launched a super agent and so this is kieran flanagan who's like super interested in this he forwards me an email i forward it to my honest agent you can see what i did here was ford the different articles on that launch and then man replies and says hey i've received your task and i'm working on that task so you can know that it's actually picked it up it starts to work on it and it gives me back an email so you can do this all through the email you don't need to go into the app but if you want to go into the app it replicates it here so it actually spins at a task it starts reading the different article that sent it so i didn't even give it any information i literally just give it the articles that were forwarded to me it then extracts it all and builds a competitor brief but the cool thing is i don't have to go in there because the competitor brief is here and so it's built me this full kind of pdf that i can impress my stakeholders because i forward the email to man and then i can actually forward back the pdf to the folks who actually sent me that i wanted to know more about air tables launch and so you start to see the power of this but it's so quick to do over email and i think that we have been programmed to think chat is the only way to work with agents but actually there's a lot of different ways that you could work with agents that might be better in some cases than chat and i think email is definitely one of them most people live a large part of their life in their inbox and so i think this is a way that you can start to integrate ai and into people with existing workflows which is actually the hardest thing with ai it's not the model capabilities anymore it's really ux it's how you integrate ai into a team and a company's workflow workflows let me show you one quick other one here so again you come down here you go into your moon on this one here is my standard go to folks who follow me on subs know that i have a content system and then that content system there's a way that i extract viral talking points from content to give me ideas of content to create this is a very basic version of a prompt that i would use again i'm perfect these myself i've only started setting up my inbox agents over the weekend but again i give it a inbox address and then i give it this prompt and what this prompt is come to do is we all are subscribed to lots and newsletter and what it's going to do is it's going to extract some of the core insights from a newsletter the email that i got i'd stack rank those by ones that would create great content and so if you're subscribed to ten fifteen use newsletters here's what you can actually do you can create a gmail filter and that gmail filter will auto filter them into a folder and when they get filtered into the folder you can actually auto forward them to your mana spot so you can see it forwards it here it starts to read this is from elena elena is a great news that are called the growth group shit out elena she did great post recently on the need to become ai native and what it's done here is it started to extract out core talking points from that and use of their article and talk about what is the core idea and then it says what is the kind of content type so spicy take data nugget educational these are my label of content and you can go in here and it's created a much more robust version and so you see here it takes that newsletter and then basically extracts the kind of core idea the support quote for the newsletter and then the kinda content type now i kinda program on that prompt and have improved in that prompt to kind of extrapolate some of the bullet points that the ai would suggest i create content runs so it's actually kicked off here so i just forwarded lan use newsletter which is a a great newsletter and you can see it's already kicked off the task from me forward in that email so it's gonna go through and start to categorize these into these talking points and so the one that i talked about there really would be a game changer which is create gmail filters filter certain types of email into a folder and then when it goes into that folder kick off a auto forward to your bot and then that bot will do that work and email you back and so if you now i think about how you subscribe to newsletters you can actually subscribe to use newsletters as content sources because you could be subscribed to fifty use newsletters you don't really read them but you're using them to get content ideas they auto filter into a folder and when they go into that folder you're able to actually kick off an agent that will bring you back content ideas as those new newsletters come in which is like really cool all done through your inbox okay so here's why i actually think this matters right you've watched this video now you can easily go set up these kind of ai agents that live in your inbox and it's not just a cool productivity app for years every company has been trying to figure out the same problem i have talked about it relentlessly on here do you get people to actually use ai in their daily workflow i can tell you trying to get people to integrate automation and ai into their daily habits and daily workflows is the hardest thing to do it is not the capabilities of the models anymore it's actually how do you integrate it into people's day to day workflows we've kind of had these chat bots that you have to go to prompt go to different apps switch around and actually use now you actually have it inch integrated into your email and i think that is actually really a great way to use ai for most people the answer to get ai integrated into the day day habits is not going to be another chatbot it's going to be meeting them where they are where most people are already in their inbox they spend about two to three hours in their inbox i wish we didn't but now we do mail man is gonna make using your inbox into a much more productive tool it's not just a new model right it's really a ux decision and i think that's what's really important ai models have real capabilities now the the problem to solve is going to be ux and this is one of the smartest ux decisions but i've seen one of the models makes recently the ai that wins is probably going to be pretty smart i don't know if it needs to be the best model among all of these different benchmarks it's going to be the one you use every single day and trying to figure out how you build the right ux experience who integrate into people's workflows is going to be key so there you have it man mail a way that you can set up ai agents right now in your inbox to do work for you basically forward them an email get them to do the work and they'll reply back with the outcome pretty great way to use ai if you like this is always subscribe and we'll see you in the next video before we continue let me tell you about a podcast i love marketing school marketing legends neil patel and eric sue bring you daily actionable digital marketing lessons learned from years in the trenches marketing school delivers bite sized marketing wisdom you can implement immediately whether 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