Everyone’s had a bad experience trying to change email preferences. That nightmare subscription page so blindingly frustrating that you slam “unsubscribe from all” just to be done.
Hidden buttons. Guilt tripping. Unclear options.
But how sure are you that you’re not inflicting that nightmare on your audience?
Inside Scoop
When today’s experts were tasked with investigating HubSpot’s growing unsubscribe rate, they found an unlikely culprit: Our email preferences page sucked.
The changes they made to that one page salvaged an estimated 22,000 subscribers in just one month.
And, not to be cliche, but… you’re probably making the same mistakes we did.
Open Tabs
This week's email was brought to you by Curt del Principe. Editing by Laura M. Browning.
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