Marketing Against the Grain Articles | Audience Intelligence

Downloads are a lie: Focus on the podcast metrics that actually matter

Laura M. Browning
Updated 3/30/26
New research on how B2B decision-makers use AI search

Jay Fuchs
Updated 3/11/26
Marketing without the cringe: Jayde Powell on Gen Z audiences

Laura M. Browning
Updated 8/5/25
Tasting marketing: What a viral YouTube star wishes marketers knew

Curt del Principe
Updated 7/21/25
Does Quora work for marketing?

Laura M. Browning
Updated 5/13/25
Brand Building Brilliance from Best Buddies

Curt del Principe
Updated 4/14/25
Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Laura M. Browning
Updated 4/1/25
Gen Z is turning this CEO's business model upside down

Erica Santiago
Updated 2/27/25
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Curt del Principe
Updated 2/24/25
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Caroline Forsey
Updated 2/4/25
McDonald's Secret Ingredients to Fan-Driven Marketing

Erica Santiago
Updated 2/3/25
How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

Caroline Forsey
Updated 11/11/24
You're Not The Hero — Your Customer Is

Caroline Forsey
Updated 10/1/24
Digital Marketer Jenna Kutcher Thinks You're Overcomplicating It

Caroline Forsey
Updated 9/18/24
How Wistia earned absurd growth with two-pizza teams

Caroline Forsey
Updated 8/19/24