Marketing Against the Grain Articles | Paid marketing

How taming AI Max netted us 12% more conversions

Curt del Principe
Updated 9/1/26
Why ROAS is lying to you (and what metric to use instead)

Laura M. Browning
Updated 9/1/26
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

Curt del Principe
Updated 9/1/26
Paid marketing’s missing step: Building community before conversions

Laura M. Browning
Updated 7/20/26