Marketing Against the Grain Articles | Digital Advertising

We asked 300+ sales leaders what makes reps use marketing's materials

Jay Fuchs
Updated 10/7/26
How taming AI Max netted us 12% more conversions

Curt del Principe
Updated 9/1/26
Why ROAS is lying to you (and what metric to use instead)

Laura M. Browning
Updated 9/1/26
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]

Curt del Principe
Updated 9/1/26
Your ads aren't failing — your benchmarks are

Laura M. Browning
Updated 9/1/26
Why a content framework beats a content calendar for DTC brands

Laura M. Browning
Updated 9/1/26
3 things to obsess over before you make your next video ad

Laura M. Browning
Updated 9/1/26
How a $0 AI-written ad got 22 million views for a family tamale shop

Tory Bullock
Updated 9/1/26
Boldness creates memorability: The design shift that increased conversion by 31%

Curt del Principe
Updated 9/1/26
239% growth from... print mail?! Why you shouldn't sleep on direct mail.

Curt del Principe
Updated 9/1/26
The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief

Curt del Principe
Updated 9/1/26
Be a Knock Out in Small and Local Business Marketing

Curt del Principe
Updated 9/1/26
Marketing Like a Castaway

Laura M. Browning
Updated 9/1/26
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug

Curt del Principe
Updated 9/1/26
HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Caroline Forsey
Updated 9/1/26
Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing

Caroline Forsey
Updated 9/1/26
Martha Stewart, $400K Fighter Jets, and Comedy Writers: How Liquid Death Wins at Anti-Marketing, According to Liquid Death's VP

Caroline Forsey
Updated 9/1/26