Marketing Against the Grain Articles | Audience Intelligence

Why B2B buyers skip business events

Jay Fuchs
Updated 10/14/26
AI reality check: What marketers at UNBOUND said about AI content and trust

Laura M. Browning
Updated 10/14/26
How Karina Martinez built DRAFTED without selling anything for a year

Laura M. Browning
Updated 9/29/26
The World Cup’s missed branding opportunity

Laura M. Browning
Updated 6/26/26
How The Trevor Project made shareability a campaign strategy, not an afterthought

Laura M. Browning
Updated 6/22/26
The podcast stat that will reframe your strategy

Jay Fuchs
Updated 9/1/26
The underused LinkedIn feature that answer engines love

Curt del Principe
Updated 6/1/26
Behavioral psychology tricks that actually move the needle in marketing

Laura M. Browning
Updated 9/1/26
The AI search trust gap no one's talking about

Jay Fuchs
Updated 9/1/26
Downloads are a lie: Focus on the podcast metrics that actually matter

Laura M. Browning
Updated 3/30/26
New research on how B2B decision-makers use AI search

Jay Fuchs
Updated 9/1/26
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert

Caroline Forsey
Updated 9/1/26
Marketing without the cringe: Jayde Powell on Gen Z audiences

Laura M. Browning
Updated 1/16/26
Tasting marketing: What a viral YouTube star wishes marketers knew

Curt del Principe
Updated 9/1/26
Does Quora work for marketing?

Laura M. Browning
Updated 9/1/26
Brand Building Brilliance from Best Buddies

Curt del Principe
Updated 9/1/26
Be an Addition, Not a Substitution: Lessons from Tom Holland's NA Beer Brand

Laura M. Browning
Updated 9/1/26
Gen Z is turning this CEO's business model upside down

Erica Santiago
Updated 1/15/26
Consultant behind Meow Wolf, Blue Man Group shares lessons on joy, playing, and branded experiences

Curt del Principe
Updated 9/1/26
Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

Caroline Forsey
Updated 9/1/26

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