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Why micro events convert better than big conferences

Micro events (50 people or fewer) drive faster conversions than big conferences. Here's the playbook...

Laura M. Browning

Featured Articles

76% of B2B buyers say events influenced a purchase — here's what that means for your strategy

Jay Fuchs

How to use AI to build your own event management tool

Laura M. Browning

How taming AI Max netted us 12% more conversions

Curt del Principe

How to use in-person events to drive B2B pipeline

Laura M. Browning

The conversation that makes EGC programs work

Laura M. Browning

When AI-generated search answers recommend specific brands or products, how does that affect your perception of those brands? 11%: Less trustworthy — I assume it’s paid placement or manipulated. 42%: More trustworthy — If AI recommends it, it’s probably vetted.

New research on how B2B decision-makers use AI search

When AI-generated search answers recommend specific brands or products, how does that affect your perception of those brands? We surveyed 200 B2B decision-makers to find out how they're using AI searc...

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Free report

60 Ready-to-Use Claude Workflows for Marketers

Stop wasting hours writing from scratch.

This free guide gives marketers 60 ready-to-use Claude prompts for campaign planning, content creation, reporting, strategy, brainstorming, and more.

Whether you're building campaigns or trying to move faster with a lean team, these prompts help you save time, sharpen ideas, and get better output instantly.

Practical marketing workflows you can copy, paste, and use today.

 

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